Sr. Analyst, Channel Strategy - Washington, United States - Salesforce

Description

As a Multichannel Strategist, you will lead digital demand generation and remarketing for a suite of Salesforce products by leading and supporting world-class paid channel programs, such as content syndication, display advertising, and review site marketing.

Along with owning relationships with key content syndication vendors and programmatic partners, you will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, adtech, operations, and media intelligence.

As a key member of the Media Lab, you will:
Serve as in-house expert on everything content syndication – from relationship management and strategy to execution and reporting

Partner closely with managed services team to ensure flawless execution of content syndication campaigns

Manage budgets, target attainment, media strategy, campaign optimization, testing, performance KPIs, and overall content syndication roadmap

Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance

Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance

Provide regular campaign reports, updates, and optimization recommendations to the team's external collaborators

Stay up-to-date on standard processes, industry trends, and strategies in the content syndication landscape

Provide support to the display/programmatic channel owner


Requirements:
Minimum 5 years driving business impact through digital demand campaigns, preferably within the B2B or SaaS industries

Experience with content syndication programs, vendor management, and familiarity with programmatic channels, such as DV360, GDN, or MSAN

Proficiency with cross-channel demand management platforms, such as Integrate

Thrive in a fast-moving environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion

Exceptional communication skills and a collaborative/team mentality

Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what

Proficiency in Excel and/or Google Sheets

Proficiency using data visualization tools such as Tableau and Datorama

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