Marketing Manager - Knoxville
2 days ago
Job description
We are partnering with a trusted industry leader that manufactures high-quality construction, landscaping, and agricultural machine attachments known for performance, reliability, and fast fulfillment.
They are seeking a results-driven Marketing Manager to be a key driver of revenue by executing data-driven, channel-specific marketing programs that connect end users with our dealer network and empower dealers with the tools, training, and campaigns needed to grow sales.
This role is responsible for leading integrated digital and traditional campaigns, overseeing content and brand management, and delivering measurable ROI across dealer and co-branded initiatives.
The ideal candidate brings 3–5 years of B2B or dealer-channel marketing experience, a strong command of CRM and marketing automation platforms, and the ability to translate market insights and performance data into actionable strategies that increase engagement, traffic, and revenue.
Vision & Mission for the roleTo be a key driver of revenue by executing data-driven marketing programs that connect end users to the dealerships and empower dealers with effective tools and campaigns.
To execute data-driven, channel-specific marketing programs that drive end-user traffic to the dealerships and support dealers with the tools, training, and campaigns needed to increase revenue.
Campaign Execution and Performance
- Campaigns on time and within budget 95% of the time.
- Increase dealer engagement in campaigns year-over-year.
- Generate and track ROI digital and dealer co-branded campaigns.
- Track and report campaign performance metrics monthly with actionable insights.
- 95% on-time project delivery rate across all marketing initiatives.
- 90% satisfaction rate in internal collaboration surveys or peer feedback.
- Project roadblocks resolved within 48 hours to maintain campaign momentum.
- 100% compliance with project timelines documented in the marketing calendar or project management tool.
- 100% of marketing materials adhere to brand guidelines.
- Regularly launch new content pieces (e.g., videos, sell sheets, email templates).
- Identify at least 2 new marketing opportunities or threats per quarter based on market intelligence.
- Track dealer and end-user feedback to inform strategy, reporting recurring themes or pain points at least quarterly.
Execute marketing campaigns in line with the strategy set by the director.
Oversee the production of marketing materials and content.
Monitor campaign performance, track KPIs, and adjust tactics as needed.
Coordinate with internal teams (sales, product, design) to support campaign goals.
Help manage marketing tools and platforms (CRM, email platforms, social media schedulers).
Research competitors, audiences, and channels to refine marketing tactics.
Support event planning and promotional activities.
Prepare reports and insights for director-level review.
Manage schedules, vendors, or freelance support for projects.
Plan, implement, and manage marketing campaigns across digital and traditional channels.
Update or retire outdated assets quarterly to keep content library current and relevant.
Produce a quarterly market and competitive landscape report with actionable recommendations.
Maintain and update a competitor comparison tracker monthly.
Present key market trend updates to leadership or sales teams at least once per quarter.
Track and report on campaign effectiveness using KPIs such as lead generation, engagement, and ROI.
Supervise and support marketing team members, freelancers, and vendors to ensure deadlines, budgets, and brand standards are met.
Lead digital marketing efforts (SEO, PPC, email, social) focused on driving dealer engagement
Work closely with the sales team to develop joint marketing initiatives that drive conversions.
Prioritize and allocate resources efficiently across multiple projects
Ensure all marketing content aligns with the company's brand voice, messaging, and visual identity.
Provide actionable insights and recommend adjustments to marketing tactics based on findings.
Oversee the development of promotional materials, website updates, and social media content.
Monitor market trends, customer behavior, and competitive activity.
Uphold and promote the company's core values, including Integrity, Commitment, Accountability, Compassion, Quality, Growth, and Positivity.
Maintain regular and reliable attendance, ensuring availability for scheduled work and project deadlines.
Follow all company policies and procedures, including those related to documentation, quality control, and workplace conduct.
Additional duties as needed to support the department and the overall goals of the organization.
Qualifications
Bachelor's degree in Marketing, Communications, Business, or related fields
3–5 years of experience in marketing, preferably in dealer, channel, or B2B environments.
Proven success executing marketing campaigns with measurable results.
Experience supporting field or dealer marketing initiatives
Computer and Office Skills
Expertise in CRM automation tools (Salesforce, HubSpot, Marketo).
Experience with marketing automation tools (Marketo, Pardot, Eloqua).
Skilled in digital marketing (SEO, PPC, Google Ads, email and social media).
Proficient in Microsoft OfficeSuite, including Word, Excel, Publisher, and PowerPoint.
Cognitive Requirements
Ability to manage multiple projects and prioritize in a fast-paced environment.
Strong problem-solving skills and attention to detail.
Ability to interpret campaign performance data and optimize strategies accordingly.
Creative thinking to support compelling content and dealer programs.
Strong grammatically correct written communication skills in English to articulate complex technical concepts.
Personal Skills & Physical Demands
Clear communicator with strong writing and verbal skills.
Organized, proactive, and dependable.
Collaborative team player with ability to work across departments.
Adaptable and open to feedback and continuous improvement.
Ability to get along with others, demonstrating a collaborative and team-oriented approach.
Regularly required to sit, talk, hear, and use hands to type and write.
Occasionally required to stand, walk, and reach with hands and arms.
Communicate effectively in verbal and written form.
Visual activities include ability to distinguish colors and clarity of vision at twenty (20) feet or more, clarity of vision at twenty (20) inches or less, and three-dimensional vision.
Must be able to occasionally lift and/or move up to 10 pounds.Work Conditions
Work is primarily performed in an office environment with moderate noise levels
Occasional exposure to production or testing environments where safety protocols must be followed.
May occasional have overnight travel to dealerships, shows, and other events.
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