Digital Content - Austin, United States - Austin Regional Clinic

Description

Administration
6210 US-290 E
Austin, TX 78723, USA

Description


ABOUT AUSTIN REGIONAL CLINIC:

Austin Regional Clinic has been voted a top Central Texas employer by our employees for over 10 years We are one of central Texas' largest professional medical groups with 25+ locations and we are continuing to grow.

We offer the following benefits to eligible team members:

Medical, Dental, Vision, Flexible Spending Accounts, Time Off, 401(k), EAP, Life Insurance, Long Term Disability, Tuition Reimbursement, Child Care Assistance, Health & Fitness, Sick Child Care Assistance and Development.

For more information visit

PURPOSE
:

Supports the strategic marketing goals of the organization
Responsibilities include:

developing content for digital and print platforms and tracking and reporting analytics; and contributing to the tactical decisions in executing the annual strategic plan.

Carries out all duties while maintaining compliance and confidentiality and promoting the mission and philosophy of the organization supported.

ESSENTIAL FUNCTIONS
:

Develops content for marketing and communication materials for all media channels.
Monitors SEO and web site analytics for all web assets and uses analytics to inform content development.
Manages email lists and works with the marketing team to implement Hubspot and Listrak email solutions.
Plans automation for email campaigns and provide recommendations for enhanced engagement based on available data.
Tests and measures the effectiveness of new tactics using A/B testing and other methods.
Maintains and expands knowledge about SEO and email best practices, marketing analytics, and the various data analysis platforms.
Participates in tactical brainstorming sessions and campaign development.

Works closely with the VP of Marketing, Communications, & Engagement, Digital Marketing Supervisor, the marketing team, and cross-functional teams to plan, execute, and measure multi-channel campaigns.

Maintains brand consistency in all of company marketing materials including assisting with update and maintaining content style guides.
Adheres to all company policies, including but not limited to, OSHA, HIPAA, compliance and Code of Conduct.
Regular and dependable attendance.
Follows the core competencies set forth by the Company, which are available for review on CMSweb.

OTHER DUTIES AND RESPONSIBILITIES
:

Attends community events and sponsored events as needed.
Assists with Customer Service Representative duties as needed
Performs other duties as assigned.

MINIMUM QUALIFICATIONS
:

Education and Experience
Required:

High school diploma or GED.

Bachelor's degree in Marketing, Communications or related field or at least five (5) years of experience working as a content writer, copywriter or in a similar role, one (1) of which working with SEO.

Preferred:

Experience managing vendors including ad agencies and experience in the physician-based, medical care industry. At least one (1) year of experience measuring the results of campaigns.
Knowledge, Skills and Abilities
Thorough knowledge of marketing principles and techniques in order to effectively meet marketing goals within boundaries of budget. Ability to effectively extend this knowledge to the medical care industry.
Excellent organization skills and ability to develop processes to achieve higher department efficiency and quality.
Excellent verbal and written communication skills in order to effectively communicate to internal and external customers.
Good knowledge of Google Analytics and other digital analytics platforms, such as Tableau.
Good problem-solving and listening skills.
Experience using the following software applications:

Adobe Creative Suite; Adobe Acrobat Professional, MS Outlook, Word, Excel, and PowerPoint, Content Management Systems.
Maintains and expands knowledge independently.
Ability to handle multiple priorities in order to meet project deadlines.
Ability to initiate workflow and work independently.
Ability to develop presentations and present concepts to cross-functional teams within the organization.
Ability to interact with people at all levels of the organization.
Ability to demonstrate creative thinking for problem solving and content development.
Detail-oriented with clear understanding of overall objectives.
Ability to engage others, listen and adapt response to meet others' needs.
Ability to align own actions with those of other team members committed to common goals.
Excellent computer and keyboarding skills, including familiarity with Windows.
Ability to manage competing priorities.
Ability to perform job duties in a professional manner at all times.
Ability to understand, recall, and communicate, factual information.
Ability to understand, recall, and apply oral and/or written instructions or other information.
Ability to organize thoughts and ideas into understandable terminology.
Ability to apply common sense in performing job.
Work schedule:

Monday through Friday, 8:
00a.m. to 5:
00p.m.

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