- Collaborate with internal and external teams from all public-facing departments throughout our regional U.S. footprint.
- Manage new public website scheduled to launch in Summer 2024, including application updates, metrics management, app integrations, and page builds and updates (supported by the creative team and marketing management).
- Perform continuous analysis and improvement of organic SEO.
- Implement lifecycle marketing to prospects and customers, using sales department data, email automation, and content marketing techniques (supported by creative team).
- Participate in digital ad strategy and implementation while tracking campaign results and analyzing ROI.
- Manage and improve our presence on video marketing platforms (YouTube, Vimeo).
- Communicate effectively with technical and non-technical stakeholders and business collaborators.
- Occasionally train fellow employees on related digital tools and apps, especially website CMS.
- Maintain specialized knowledge and continuous improvement of digital initiatives and innovation as subject matter expert.
- Perform other related duties as assigned.
- Ideal candidate is a digital marketing generalist with broad-based knowledge and 5+ years of successful experience in a corporate, agency, or consulting organization.
- Key areas of expertise: website/CMS management and page building (Wordpress + builders), email automation and content marketing, Google Analytics 4, SEO implementation and analysis (Semrush experience helpful), digital ad platforms, and ability to learn new technology quickly.
- Proven understanding of marketing practices and principles.
- Solid understanding of the logistics of managing a digital marketing tech stack.
- Project management acumen with the ability to juggle multiple tasks, meet deadlines, and maintain attention to detail.
- Ability to move effortlessly between creative and analytical thinking.
- Excellent interpersonal and collaboration skills.
- Command of verbal and written English.
- Bachelor's degree in a relevant discipline or equivalent experience.
- Helpful, not required, to have experience in financial services (especially insurance).
- The person hired for this position will work out of the Lakeland, FL office which offers a hybrid work environment of 3 days in the office and 2 days' work from home.
-
Marketing Specialist
14 hours ago
GMF Steel Group Lakeland, United StatesBenefits: · 401(k) · 401(k) matching · Bonus based on performance · Dental insurance · Health insurance · Opportunity for advancement · Paid time off · Training & development · Vision insurance · GMF Steel Group is hiring a full-time Marketing Specialist to assist in th ...
-
Marketing Specialist
3 weeks ago
Steel Erectors Association Lakeland, United StatesBenefits: 401(k) 401(k) matching Bonus based on performance Dental insurance Health insurance Opportunity for advancement Paid time off Training & development Vision insurance GMF Steel Group is hiring a full-time Marketing Specialist to assist in the development and execution of ...
-
Marketing Specialist
2 days ago
StaffBuilders HR Lakeland, United StatesJob Description · Job DescriptionAt StaffBuildersHR, our goal is to place great people with great companies · A real estate investment and property management firm in Lakeland, FL, is seeking a Marketing Specialist to join their team. In this role, you will be responsible for de ...
-
Marketing Specialist
1 week ago
Steel Erectors Association Lakeland, United StatesBenefits:401(k) · 401(k) matching · Bonus based on performance · Dental insurance · Health insurance · Opportunity for advancement · Paid time off · Training & development · Vision insurance · GMF Steel Group is hiring a full-time Marketing Specialist to assist in the development ...
-
Marketing Specialist
1 week ago
Steel Erectors Association Lakeland, United StatesBenefits: · 401(k) · 401(k) matching · Bonus based on performance · Dental insurance · Health insurance · Opportunity for advancement · Paid time off · Training & development · Vision insurance · GMF Steel Group is hiring a full-time Marketing Specialist to assist in the develop ...
-
Marketing Specialist
2 weeks ago
Steel Erectors Association Lakeland, United StatesBenefits:401(k) · 401(k) matching · Bonus based on performance · Dental insurance · Health insurance · Opportunity for advancement · Paid time off · Training & development · Vision insurance · GMF Steel Group is hiring a full-time Marketing Specialist to assist in the development ...
-
Marketing Specialist
1 week ago
Steel Erectors Association Lakeland, United StatesBenefits: 401(k) 401(k) matching Bonus based on performance Dental insurance Health insurance Opportunity for advancement Paid time off Training & development Vision insurance GMF Steel Group is hiring a full-time Marketing Specialist to assist in the development and execution of ...
-
Marketing Specialist
3 weeks ago
GMF Steel Group Lakeland, United StatesJob Description · Job DescriptionBenefits:401(k) · 401(k) matching · Bonus based on performance · Dental insurance · Health insurance · Opportunity for advancement · Paid time off · Training & development · Vision insurance · GMF Steel Group is hiring a full-time Marketing Specia ...
-
Marketing Specialist
3 weeks ago
GMF Steel Lakeland, United StatesJob Description · Job DescriptionSalary: $45,000 - $55,000 / year · GMF Steel Group is hiring a full-time Marketing Specialist to assist in the development and execution of digital and traditional marketing campaigns. This person is integral in the growth of the company and will ...
-
Marketing Specialist
2 weeks ago
GMF Steel Lakeland, United StatesJob Description · Job DescriptionSalary: $45,000 - $55,000 / year · GMF Steel Group is hiring a full-time Marketing Specialist to assist in the development and execution of digital and traditional marketing campaigns. This person is integral in the growth of the company and will ...
-
Marketing Specialist
2 weeks ago
Treatt Plc Lakeland, United StatesJob title: Marketing Specialist · Reporting to: Head of Marketing & Strategy · Location: Lakeland, USA · The Opportunity · The Marketing Specialist is responsible for supporting the effective delivery of the regional campaign and Account Based plans for North America, UK, Europe ...
-
Marketing Specialist
3 weeks ago
Treatt Lakeland, United StatesJob title: · Marketing Specialist · Reporting to: · Head of Marketing & Strategy · Location: · Lakeland, USA · The Opportunity · The Marketing Specialist is responsible for supporting the effective delivery of the regional campaign and Account Based plans for North America, U ...
-
Marketing Specialist
2 weeks ago
GMF Steel Group Lakeland, United StatesJob Description · Job DescriptionBenefits:401(k) · 401(k) matching · Bonus based on performance · Dental insurance · Health insurance · Opportunity for advancement · Paid time off · Training & development · Vision insurance · GMF Steel Group is hiring a full-time Marketing Specia ...
-
Customer Marketing Specialist
2 weeks ago
Qgiv Lakeland, United StatesWho are we? · Qgiv exists to help people fulfill their passion to make a difference. Founded in 2007, Qgiv now provides thoughtfully-designed, user-friendly fundraising software to more than 6,500 nonprofits in the US and Canada. Nonprofits such as Habitat for Humanity, Big Bro ...
-
Customer Marketing Specialist
2 weeks ago
Qgiv Lakeland, United StatesWho are we? Qgiv exists to help people fulfill their passion to make a difference. Founded in 2007, Qgiv now provides thoughtfully-designed, user-friendly fundraising software to more than 6,500 nonprofits in the US and Canada. Nonprofits such as Habitat for Humanity, Big Brother ...
-
Customer Marketing Specialist
2 weeks ago
Qgiv Lakeland, United States Full timeWho are we? · Qgiv exists to help people fulfill their passion to make a difference. Founded in 2007, Qgiv now provides thoughtfully-designed, user-friendly fundraising software to more than 6,500 nonprofits in the US and Canada. Nonprofits such as Habitat for Humanity, Big Brot ...
-
Customer Marketing Specialist
3 weeks ago
Qgiv Lakeland, United StatesWho are we? Qgiv exists to help people fulfill their passion to make a difference. Founded in 2007, Qgiv now provides thoughtfully-designed, user-friendly fundraising software to more than 6,500 nonprofits in the US and Canada. Nonprofits such as Habitat for Humanity, Big Brother ...
-
Customer Marketing Specialist
3 weeks ago
Qgiv Lakeland, United StatesJob Description · Job DescriptionWho are we? · Qgiv exists to help people fulfill their passion to make a difference. Founded in 2007, Qgiv now provides thoughtfully-designed, user-friendly fundraising software to more than 6,500 nonprofits in the US and Canada. Nonprofits such ...
-
Digital Marketing Specialist
2 weeks ago
Summit Claims Lakeland, United States OTHERHeadquartered in the Central Florida city of Lakeland, Summit employs over 700 office and field associates at its main location and regional offices in Baton Rouge, Louisiana, and Gainesville, Georgia. As the people who know workers' comp, we strive to provide an atmosphere of co ...
-
Customer Marketing Specialist
2 weeks ago
Qgiv Lakeland, United StatesJob Description · Job DescriptionWho are we? · Qgiv exists to help people fulfill their passion to make a difference. Founded in 2007, Qgiv now provides thoughtfully-designed, user-friendly fundraising software to more than 6,500 nonprofits in the US and Canada. Nonprofits such ...
Digital Marketing Specialist - Lakeland, United States - Summit
Description
Headquartered in the Central Florida city of Lakeland, Summit employs over 700 office and field associates at its main location and regional offices in Baton Rouge, Louisiana, and Gainesville, Georgia. As the people who know workers' comp, we strive to provide an atmosphere of constant growth and development for our employees.
Summit provides workers' compensation programs and services to thousands of employers throughout the Southeast.
Summit is a member of Great American Insurance Group, a company that focuses on building relationships and linking people to various career paths. Whether it's underwriting, claims, accounting, IT, legal, or customer service, Great American Insurance Group combines a small-company entrepreneurial atmosphere with big- company expertise.
Job Functions and Responsibilities:
At our headquarters located in one of the fastest growing metro areas in the U.S., Summit is seeking a motivated and talented Digital Marketing Specialist to drive our digital strategy and tactical execution. This is our first role focused 100% on digital-an ideal opportunity to make your mark as an innovator on a close-knit team.
Job Requirements
Education: Bachelor's Degree in Marketing, Business Administration, Technology, or a related field/equivalent experience.
Experience: 5+ years of digital marketing strategy and showing growth in expertise and responsibility.
Company:
SCI Summit Consulting, LLC
Benefits:
We offer competitive healthcare, retirement, and paid time off benefits for full-time and part-time benefit eligible employees.
