- Own the administration, management, development, and deployment for all Salesforce Marketing Cloud initiatives.
- Accountable for all technical functions, including data architecture, configuration, customization, integration with other systems, and ongoing platform optimization.
- Manage audit and process control reporting within Marketing to ensure all functions are performed as expected.
- Ensure compliance with digital communication regulations, including CAN-SPAM and TCPA regulations.
- Serve as the Digital Product Manager for Salesforce Marketing Cloud by managing our product vision, strategy, backlog, and roadmap and ensuring alignment with business goals to achieve expected outcomes.
- Maintain responsibility for key performance indicators to monitor the performance of campaigns.
- Directly manage and mentor two direct reports supporting Salesforce Marketing Cloud initiatives, a Salesforce Marketing Cloud Developer and Email Marketing Specialist.
- Work closely with business and IT stakeholders to ensure digital engagement initiatives are in alignment with overall business objectives.
- Leverage Journey Builder, Mobile Studio, and Cloud Pages to design and execute a series of complex email, SMS, and mobile push communication campaigns, leveraging data-driven insights to ensure maximum engagement and conversion rates.
- Conduct A/B tests to measure effectiveness and continually optimize content, subject lines, and send times using Einstein and other available tools.
- Create and maintain dashboards and reports to track KPIs related to all campaigns and platform performance.
- Use root cause analysis to identify opportunities to improve our KPIs.
- Stay updated on industry best practices and latest trends to seek constant improvement.
- Minimum 5+ years' experience managing an implementation of Salesforce Marketing Cloud/Exact Target.
- Bachelor's degree in Computer Science, Information Technology, Marketing, or related field is required.
- Expert level understanding of digital communication best practices, A/B testing, and marketing automation strategies.
- Advanced proficiency in SQL, AMPscript, SSJS, and API integrations.
- Excellent problem-solving and communication skills.
- Ability to work collaboratively with cross-functional teams and provide technical guidance to non-technical stakeholders.
- Strong project management skills and the ability to meet deadlines in a fast-paced environment.
- Salesforce Marketing Cloud Certifications and experience working with Salesforce Data Cloud are a plus.
-
FedNow Senior Site Reliability Engineer
3 days ago
Federal Reserve Bank of Cleveland Dorchester Center, United StatesCompany · Federal Reserve Bank of Boston · Federal Reserve Financial Services (FRFS) delivers a suite of payments services to financial institutions via FedLine Solutions, FedNowSM, Fedwire, National Settlement Service (NSS), FedCash, FedACH (Automated Clearing House), and Chec ...
-
Dtcc Dorchester Center, United StatesJob Description · Are you ready to make an impact at DTCC? · Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial mark ...
-
Quality Assurance Engineer
3 days ago
Federal Reserve Bank of Cleveland Dorchester Center, United StatesCompany · Federal Reserve Bank of Kansas City · When you join the Federal Reserve-the nation's central bank-you'll play a key role, collaborating with leading tech professionals to strengthen and protect our economic, financial and payments systems. We dedicate more than $1 bil ...
-
Management Analyst III
3 days ago
Masse Corp. Dorchester Center, United StatesManagement Analyst III · DFML's mission is to ensure that the workforce of Massachusetts is healthier, more productive, and enjoys a better quality of life. The Management/Operations Analyst is part of the team responsible for aligning people, processes, and technology to ensure ...
-
Director, Quality Engineering
4 weeks ago
Seismic Dorchester Center, United StatesPlease be aware we have noticed an increase in hiring scams potentially targeting Seismic candidates. Read our full statement on our Career's page. · Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becom ...
-
The Ladders Dorchester Center, United StatesThe Opportunity · As the Director, Securities Trade and Reconciliation you will lead a team of associates and be responsible for the daily automated and manual trade processing and data reconciliation. You will play a critical role in understanding the flow of complex trades and ...
-
Management Consulting Director
4 weeks ago
RSM US LLP Dorchester Center, United StatesWe are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture ...
-
Product Marketing Manager- Healthcare Payer
3 days ago
The Ladders Dorchester Center, United StatesAbout BHI: · BHI is a data analytics and software-as-a-service company helping health plans, researchers, healthcare providers, employers, and government agencies use data to improve the health of populations and increase the value of care provided. We leverage the largest compa ...
-
Senior Water Resources Engineer
3 days ago
WSP Dorchester Center, United StatesJob Description · WSP is currently initiating a search for a Senior Water Resource Engineer for our Boston, MA office. As a key member of our organization you will have the opportunity to work on a variety of complicated project with established expertise locally and expertise f ...
-
Manager, Compensation
3 days ago
The Wet Seal , Inc. Dorchester Center, United States· Job Responsibilities · Compensation Ensures alignment of compensation programs with Gordon Brothers values and business objectives. · Monitors compensation industry trends and best practices. Develops strategy, philosophy and policies in consultation and partnership with CHR ...
-
Senior Accountant
3 days ago
Wentworth Institute of Technology Dorchester Center, United StatesJob Description · Position Summary: · The Senior Accountant is responsible for a variety of accounting and financial reporting activities within the Finance Office and has the potential to grow within the Accounting/Finance departments over the next several years. In its curre ...
-
Lab Manager
3 weeks ago
Dana-Farber Cancer Institute Dorchester Center, United StatesOverview · This position is responsible for facilitating a senior faculty member's research program through management of the laboratory operations and specifically the management of grant timelines, lab deliverables, and collaborations with other entities. Responsibility will i ...
-
The Ladders Dorchester Center, United StatesCenter , United States of America, McLean, Virginia · Senior Director, Product Management, Finance Product & Data Solutions · Do you want to be part of a team transforming an entire department by discovering business needs, uncovering where value lies, and working with technolo ...
-
Principal Software Engineer/Developer
3 days ago
Fidelity Investments Dorchester Center, United StatesJob Description: · Position Description: · ***Multiple Positions Available*** · ***Applicants are permitted to work remotely from an at-home work site anywhere in the United States.*** · Builds and maintains application Web Servers using Oracle development tools -- PL/SQL. De ...
-
WSP Dorchester Center, United StatesJob Description · This Opportunity · WSP is currently initiating a search for an ITS (Intelligent Transportation Systems) Manager to be located in the Northeastern U.S. The right candidate may sit out of any mutually agreed WSP USA Northeastern office location. · Be involved i ...
-
Senior Risk Specialist
3 days ago
Manulife Financial Corporation Dorchester Center, United StatesWe are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out ...
-
Systems Engineer, Majors
4 weeks ago
Palo Alto Networks Dorchester Center, United StatesCompany Description · Our Mission · At Palo Alto Networks everything starts and ends with our mission: · Being the cybersecurity partner of choice, protecting our digital way of life. · Our vision is a world where each day is safer and more secure than the one before. We are a ...
-
Sr. Manager, FP&A
3 days ago
The Ladders Dorchester Center, United StatesAt G-P, our mission is to break down barriers to global business, enabling opportunities for everyone, everywhere. With remote-first and diverse teams all around the world, our people are the key to achieving this mission. That's why we trust our Dream Team members with the flexi ...
-
Project Manager
3 days ago
WSP Dorchester Center, United StatesJob Description · This Opportunity · WSP is currently initiating a search for a Project Manager, Structural Engineer for our Boston, MA office. Be involved in projects with our Structures Transportation Team supporting primarily our Massachusetts Clients and be a part of a grow ...
-
Workforce Planning Manager
3 days ago
The Ladders Dorchester Center, United StatesThis role reports into our Boston office Monday-Thursday (remote flexibility on Friday). · Wayfair's People Analytics team helps the company make thoughtful, data-driven decisions about its talent. We use data to drive meaningful change in how Wayfair builds the best team in hom ...
Marketing Automation Manager - Dorchester Center, United States - Plymouth Rock Assurance
Description
Marketing Automation ManagerWe are seeking an experienced Marketing Automation Manager that will be the Technical Owner and Digital Product Manager for our Salesforce Marketing Cloud implementation. This is a critical, strategic role that is responsible for the roadmap, development, and execution of digital communications that will enhance customer engagement and improve core KPIs. The ideal candidate will possess a unique blend of technical expertise, strategic vision, and a passion for delivering exceptional digital experience.
Essential Functions and Responsibilities:
Technical Ownership:
The Plymouth Rock Company and its affiliated group of companies write and manage over $2.0 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".
#LI-DNI
