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    Marketing Insights Specialist - Richmond, United States - Silgan

    Silgan
    Silgan Richmond, United States

    7 hours ago

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    Description
    Career Opportunity:

    Insights are the foundation of Silgan's commercial engagement approach, focused on integrating market, consumer, and brand understanding with best in class dispensing technology to create differentiated packaging solutions. The role enables this strategy by analyzing a variety of secondary databases, subscription intelligence services, consumer reviews, customer and competitive websites, and other research to enhance the organization's market knowledge. Specifically, the outputs from this role help drive improved market assessment, brand understanding, new product designs, and competitive reviews.

    A successful candidate will have a passion for analyzing multiple and varied data sets, a keen eye for identifying relevant information, strong computer and organizational skills, an ability to package data to make it easily accessible to others (including data visualization and data storytelling), experience with a variety of consumer research methods (qualitative and quantitative) and an interest in connecting knowledge to tangible business opportunities.

    Key Responsibilities:
    • Category & Market Analysis: Leverage databases, industry articles and secondary research to assess different regional and global categories size, growth projections, packaging composition, retail sales trends, and brand shares.
    • Customer and Competitive Mapping: Identify and map products, markets, brands, packaging types, shelf impact, product launches, and strategies using desktop research (websites, articles, earnings reports) and store audits.
    • Brand and Product Performance: Analyze retail point of sale data (i.e. Nielsen) and social listening tools to identify sales trends, pricing and distribution changes, consumer needs and pain points, and packaging preferences and performance.
    • Reporting: Package and present data, trends and insights in a clear and informative manner to stakeholders including story-telling reports / Data visualizations
    • Dashboards: easy to use dashboards for stakeholder use; Data visualizations (including interactive) and data story-telling
    Internal Partners:
    • Strategic Marketing
    • Product Line Management
    • Innovation and Design
    • Sales and Commercial Leadership
    Core Capabilities:
    • 2-4, or above 5 years of hands-on experience with market analysis, databases, social listening tools, 3rd party reports and a variety of consumer research methods (qualitative and quantitative).
    • Ability to draw information from diverse and varied sources and interpret and find insights amongst them.
    • Passion for relating research, data, and insights to broader business goals and challenges.
    • Strong written and verbal communication skills.
    • Data visualization & data story-telling communication skills a plus
    • Experience with Euromonitor, Nielsen, or similar databases
    • Experience with industry intelligence subscription services (e.g. Mintel, Stylus, Industry Intelligence)
    • Foundational knowledge of statistical analysis
    • Skilled in PowerPoint and Excel (Macros & VBA for automation)
    • Experience with Statistical software (e.g SPSS, R,) or Data visualization tools (e.g. Power BI, Tableau, Zoho Analytics)
    LIMITATIONS AND DISCLAIMER

    The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

    All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

    This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

    Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an "at-will" basis.

    Silgan is an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, marital status, or the presence of a disability, which would not prevent the performance of essential job duties with, or without reasonable accommodation of any other protective status.

    Silgan is a drug-free workplace.
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