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- Work with clients to align on campaign details, KPI's, budgets, and creative restrictions.
- Recommend appropriate media channels/tactics, spend, targeting, and creative best practices
- Lead communication with external vendors to drive the RFP and negotiation process.
- Share and sell through new, upcoming, exclusive, or timely opportunities to clients
- Lead ad trafficking process between clients and vendors to ensure accuracy, and delivery.
- Setup and launch biddable campaigns across all social platforms and Google Ads
- Monitor live campaigns daily, including for both pacing and performance status
- Regularly optimize campaigns to drive clients' campaign objectives
- Regularly build campaign performance reports using data from platform dashboards.
- Expertly pivot raw campaign data to summarize campaign performance.
- Deliver cross-channel reporting with strategic campaign insights on a regular basis
- Communicate campaign performance and media recommendations to clients.
- Respond to client communications in a reasonable timely manner.
- Manage client expectation around deliverables, launches, and creative swaps
- Keep senior management apprised of client updates, and upcoming campaigns.
Social Media Manager - Los Angeles, United States - FullDeck
Description
Agency client is looking for a Social Media Manager who will provide media services, strategic media planning, media buying, and execution for various high profile entertainment and theatrical clients.
Must have a general understanding of traditional media planning and integrated marketing strategies.
RESPONSIBLITIES:
Media Strategy & Planning
Media Buying
Reporting
Account Management