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    Brand Manager - Los Angeles, California, United States - Califia Farms, LLC

    Califia Farms, LLC
    Califia Farms, LLC Los Angeles, California, United States

    2 weeks ago

    Default job background
    Permanent
    Description

    Overview:


    The Brand Manager will lead product portfolio management and brand-building programs for a specific product category within the Califia Farms portfolio.

    This business leader will use consumer insights, category/competitive insights, and business analytics to drive product line strategies to deliver annual revenue and gross margin targets.

    He/she will collaborate closely with cross-functional partners to drive innovation and renovation projects from concept through post-commercialization business analysis.

    This is a Los Angeles-based hybrid position that works in the Arts District office Tuesday through Thursday.


    Responsibilities:
    Lead product management, innovation, and marketing activation for a specific product line(s) within the Califia portfolio (exact product line may vary depending on business needs)

    Build and implement plans to deliver annual volume, revenue and gross margin targets

    Understand market trends and manage the categories according to the evolving competitive landscape and changing consumer needs

    Leverage business insights and analytics across core product lines to gain alignment on business decisions

    Build business cases and drive subsequent project stage-gate recommendations

    Work inter-dependently with key functional counterparts in R&D, Sales, Finance and Operations to drive strategic projects forward

    Lead cross-functional teams to develop, incubate and launch innovation and line extensions

    Develop project revenue and consumption forecasts

    Create and manage detailed project timelines to ensure delivery of project milestones

    Develop consumer learning plan and execute research to drive insights that impact the business

    Identify structural components and graphics of packaging to best convey product proposition

    Lead development of marketing support plan to build awareness of product lines

    Support Brand Director in building annual marketing plans that effectively drive HH penetration, brand awareness and trial

    Collaborate with Sales to build selling materials and selling strategy

    Develop, manage and track annual budget and spending

    Make recommendations on improving resourcing, process, etc.

    Coach, manage and train Marketing Coordinators and Associate Brand Managers to build capabilities required to progress in their career


    Qualifications:
    MBA preferred, but not required

    Previous experience working in consumer-packaged goods, food and beverage marketing

    Minimum of 3-4 years in a previous brand management role

    Exhibits a deep understanding of and experience with syndicated consumption and panel data (IRI, Nielsen, Numerator, etc.) in order to effectively measure business performance and drive actions

    Understands the levers of a product P&L including revenue, gross margin, COGS, etc.

    Experience leading consumer research, including concept testing, sensory testing, focus groups, etc.

    Experience leading cross-functional project teams to successfully launch new products

    Experience developing marketing campaigns that build awareness and drive in-market performance

    Ability to lead with confidence, gain consensus and influence others

    Exceptional collaborative partner to peers

    The salary range for this position is $125,000 - $140,000 per year.


    The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

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