Manager, Data Strategy, B2B, Marketing Technology - Chicago, IL
2 weeks ago

Job summary
We're seeking a Manager to lead B2B Marketing data strategy across our performance and owned marketing channels.
+Responsibilities
+- Own B2B marketing measurement strategy: define KPIs, event and object taxonomy, and UTM standards; ensure tracking quality across the funnel. +
- Build data flows that power targeting and personalization: ensure customer attributes, engagement signals, and account intelligence reach your MAP (e.g., Pardot/HubSpot) so teams can segment personalize optimize real time. +
- Manage Integrations & data infrastructure: design manage integrations among MAP (e.g., Pardot/HubSpot), CRM (e.g., Salesforce), ad platforms CDP,,data warehouse Snowflake reverse ETL BI+.+
Job description
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