Manager, Data Strategy, B2B, Marketing Technology - Chicago, IL

Only for registered members Chicago, IL, United States

2 weeks ago

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Job summary

We're seeking a Manager to lead B2B Marketing data strategy across our performance and owned marketing channels.

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Responsibilities

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  • Own B2B marketing measurement strategy: define KPIs, event and object taxonomy, and UTM standards; ensure tracking quality across the funnel.
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  • Build data flows that power targeting and personalization: ensure customer attributes, engagement signals, and account intelligence reach your MAP (e.g., Pardot/HubSpot) so teams can segment personalize optimize real time.
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  • Manage Integrations & data infrastructure: design manage integrations among MAP (e.g., Pardot/HubSpot), CRM (e.g., Salesforce), ad platforms CDP,,data warehouse Snowflake reverse ETL BI+.+

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