Growth Marketing Manager - Irvine - Hydration Room

Description

Growth Marketing Manager

Location: Irvine, CA

Reports to: Vice President, Marketing

About Hydration Room

Founded in 2014 by Dr. Brett Florie, Hydration Room is redefining proactive healthcare by blending holistic wellness with Western medicine. With 45+ clinics and rapid expansion underway, our mission is to deliver exceptional IV and injection therapies in a supportive, wellness-focused environment. We are a high-growth health and wellness company committed to raising the standard of clinical care and patient experience.

Core Role Responsibilities:

• Paid Media Strategy & Oversight.
• Own the end-to-end performance of paid media channels (e.g., paid search, paid social, display, video) across all markets.
• Act as the primary lead for external agency partners, ensuring strategy, execution, pacing, and optimization align with business goals.
• Oversee monthly paid media budget and optimize allocations based on performance and business priorities.
• Plan and execute seasonal, regional, and clinic-specific campaigns aligned with new openings and promotions.
• Attribution & Analytics.
• Monitor multi-touch journeys and provide actionable insights for growth optimization.
• Own and maintain a marketing performance scorecard, measuring results against defined KPIs (e.g., CAC, ROAS, CPL, conversion rates, revenue contribution).
• Analyze performance at the channel, market, and campaign level, identifying trends, risks, and opportunities.
• Deliver clear, actionable performance reporting and insights to leadership.
• Establish benchmarks and performance standards for existing and new markets.
• Web Performance Optimization.
• Own marketing-related website performance, including traffic quality, conversion rates, funnel efficiency, and organic search performance, ensuring the site supports both paid and organic growth.
• Partner with internal teams or vendors to improve landing pages, conversion paths, and on-site experience.
• Use data and experimentation (A/B testing, CRO insights) to improve performance and booking conversion.
• Email & Lifecycle Performance.
• Oversee email performance as part of the broader growth funnel, including acquisition, engagement, and conversion metrics.
• Analyze performance and recommend optimization strategies based on data.
• Standards, Testing & Continuous Improvement.
• Define and enforce performance standards and best practices across channels and markets.
• Lead a test-and-learn roadmap, ensuring insights are documented and scaled.
• Continuously evaluate tools, platforms, and processes to improve efficiency and impact.

The salary range for this role is $85,000 - $95,0000 per year. Bonus eligible.

Qualifications and Required Skills:

• 3–7 years of experience in digital marketing or performance media, ideally in multi-location healthcare, wellness, or DTC retail.
• Proven ability to own targets and deliver results.
• Proven experience managing paid media agencies.
• Proven experience with on platform ad management and reporting including Meta, Google, reporting dashboards.
• Strong analytical skills with experience building and using performance scorecards and dashboards.
• Experience driving growth across multiple markets, including launching or scaling new markets.
• Deep understanding of paid media, web analytics, and conversion optimization.
• Comfortable working cross-functionally and presenting performance insights to senior stakeholders.

What We Offer:

• A fun, growing workplace where you can promote health and wellness in your community.
• Direct impact on Hydration Room's ability to grow and deliver accessible wellness care.
• Opportunity to shape the recruiting function and eventually build/lead a high-performing hiring team.
• Competitive pay and benefits, plus high visibility to executive leadership in a rapidly expanding wellness brand.
• Career development opportunities.
• Free IV/Injection perks program.
• Vacation time.
• Participation in a 401k program.
• Employee Assistance Program.
• Medical, dental, vision, paid life insurance, and voluntary benefits are available for all full time employees.

Physical Requirements:

• Ability to sit at a desk for prolonged periods.
• Ability to stand for prolonged periods of time if needed.
• Must be able to traverse the entire facility.
• Must be able to lift up to 15 pounds at times.

This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification. The duties described are not to be interpreted as being all inclusive or specific to any employee. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. This description is not intended to limit or in any way modify the right of any manager or supervisor to assign, direct, and control the work of employees. An ability to competently perform all the essential functions of the position (the combination of all essential duties and all essential skills and abilities listed above), with or without reasonable accommodation, is a basic requirement of all positions at the Hydration Room. The Hydration Room is an equal opportunity employer and will make reasonable accommodations in accordance with applicable law so that qualified employees can perform the essential functions of the job. Nothing in this job description changes the at-will employment relationship existing between the Hydration Room and its employees. The Hydration Room reserves the right to amend this job description at any time.