Marketing Manager - New York - Luminary Group LLC

    Luminary Group LLC
    Luminary Group LLC New York

    3 days ago

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    Description

    Luminary Group is partnered with a leading Real World Evidence company that specializes in providing innovative solutions to the healthcare industry.

    We are currently seeking a talented and experienced Marketing Manager to support their growth efforts.

    Key Responsibilities:

    • Develop comprehensive marketing strategies to promote Real World Evidence solutions, drive customer acquisition, and enhance brand visibility.
    • Create targeted marketing campaigns across various channels, including digital marketing, email marketing, social media, events, and content marketing.
    • Collaborate with the sales team to develop sales enablement materials, presentations, case studies, and product documentation.
    • Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and differentiate offerings.
    • Manage resource allocation to ensure effective marketing initiatives.
    • Track and measure campaign performance using relevant analytics tools and provide actionable insights for continuous improvement.
    • Stay updated on the latest industry trends and best practices in healthcare marketing to drive innovation and creativity.

    Requirements:

    • Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
    • Proven work experience as a Marketing Manager or similar role in the healthcare or life sciences industry.
    • Demonstrated success in developing and executing marketing strategies to drive business growth.
    • In-depth knowledge of healthcare marketing and understanding of Real World Evidence concepts and solutions.
    • Experience in digital marketing, content marketing, and social media marketing.
    • Strong analytical skills and ability to interpret and leverage data to inform marketing decisions.
    • Excellent leadership and team management abilities.
    • Excellent communication and interpersonal skills.
    • Strong creativity and problem-solving skills.
    • Ability to work effectively in a fast-paced environment.


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