- Develop and execute lead generation programs that support multiple growth motions, including inbound, outbound, partner-supported initiatives, and events. Learn and own messaging for Brightwell's FI use cases; translate ICP and persona insights into campaigns, content, and positioning that improve trial, adoption, and retention. Plan and support Brightwell's event presence, including coordination with booth vendors, event organizers, and sponsorship partners to ensure seamless execution. Own email, newsletter, and communication programs to drive engagement and pipeline contribution, including segmentation, execution, and performance analysis. Partner closely with Sales and channel stakeholders to support opportunities originating from referral and partner ecosystems, ensuring marketing efforts reinforce deal progression. Support Brightwell's LinkedIn presence by coordinating organic social content that reinforces campaigns, events, and thought leadership. Build and maintain dashboards and reporting in tools like Salesforce, Pardot, and Google Analytics to track pipeline contribution, campaign performance, and conversion trends. Collaborate with Sales to develop shared reporting and insights that clearly communicate marketing's impact on pipeline generation and revenue. Analyze campaign and content performance to continuously optimize messaging, channels, and audience targeting. Leverage AI tools to scale output, accelerate experimentation, and multiply the team's capacity. Provide strategic input on goals, priorities, and marketing best practices, balancing experimentation with focus on high-impact initiatives. Manage cross-functional marketing projects in coordination with internal teams and external partners. Take on additional projects as needed in a small, collaborative team environment where priorities evolve quickly. As a Growth Marketing Manager, you bring: Bachelor's degree in Marketing, Business, or a related field. 5+ years of experience in B2B marketing, growth marketing, or demand generation roles. Experience supporting go-to-market efforts in B2B SaaS, fintech, or similarly complex environments. Familiarity with partner- or referral-influenced sales motions, and how marketing supports longer or relationship-driven deal cycles. Experience working with Financial Institutions (preferred) or demonstrated ability to learn vertical-specific buyer problems and use cases quickly. Strong experience building and applying ICPs and personas to shape messaging, content, and campaign strategy. Demonstrated ability to iterate product-market fit messaging — turning customer insight into positioning and content that moves prospects through the funnel. Strong understanding of the B2B marketing funnel, buyer journeys, segmentation, analytics, and performance optimization. Hands-on experience with marketing automation, CRM platforms, and analytics tools. The ability to travel domestically as needed (10-20%) to represent Brightwell at industry events, conferences, and partner meetings. Comfort working closely with Sales and other stakeholders to align goals, metrics, and execution. A proactive, self-directed mindset with the ability to operate effectively in a fast-paced, evolving environment. A growth-oriented mentality — curious, adaptable, and excited to learn across products, channels, and strategies. Why Brightwell Brightwell is a growing fintech where marketers don't get boxed into a single lane.
- This role offers exposure to product marketing, demand generation, partnerships, events, and sales alignment — making it a strong opportunity for someone who wants to deepen their skill set while having real influence on how the company grows. Brightwell is an equal opportunity employer (EOE) committed to employing a diverse workforce and sustaining an inclusive culture. Powered by JazzHR
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Growth Marketing Manager - Atlanta - Brightwell
Description
Who We're Looking For As Brightwell continues to grow and diversify how we bring solutions to market, we're looking for a Growth Marketing Manager who thrives at the intersection of strategy, execution, and experimentation.
This role is ideal for a marketer who wants meaningful ownership, close collaboration with sales and partners, and exposure to a wide range of growth motions in a fast-moving fintech environment. You'll be responsible for driving demand and awareness for Brightwell's solution, supporting multiple pipeline sources (including partner-led opportunities), and helping evolve how marketing and sales work together to generate and communicate impact. Brightwell serves financial institutions through a set of high-value use cases, this role requires an ability to learn our ICPs and personas quickly and translate those insights into clearer product-market fit messaging.
This role offers hands-on learning, visibility into the business, and the chance to shape how growth marketing operates at a growing company. As a Growth Marketing Manager , you will:
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Market Manager
Only for registered members Atlanta
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Marketing Manager
Full time Only for registered members Atlanta
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Marketing Manager
Only for registered members Atlanta
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Marketing Manager
Only for registered members Atlanta
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Marketing Manager
Only for registered members Atlanta
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Marketing Manager
Only for registered members Atlanta
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Marketing Manager
Full time Only for registered members Atlanta
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Market Manager
Only for registered members Atlanta
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Marketing Manager
Full time Only for registered members Atlanta
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Manager, Marketing
Only for registered members Atlanta, GA
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Marketing Manager
Only for registered members Atlanta
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Marketing Manager
Only for registered members Atlanta
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Marketing Manager
Only for registered members Atlanta
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Marketing Manager
Only for registered members Atlanta
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Marketing Manager
Only for registered members Atlanta
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Manager, Marketing
Only for registered members Atlanta
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Marketing Manager
Only for registered members Atlanta
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Marketing Manager
Only for registered members Atlanta Metropolitan Area
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Marketing Manager
Only for registered members Atlanta Metropolitan Area
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Marketing Manager
Only for registered members Peachtree Street, Suite Atlanta, Georgia, United States
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Marketing Manager
Only for registered members Atlanta