VP of Marketing - Raleigh - IONNA LLC

    IONNA LLC
    IONNA LLC Raleigh

    1 week ago

    Description
    Reports To: CEO
    This role requires a full-time onsite presence in Durham, NC
    Please note: We are only able to consider candidates who are U.S. citizens or lawful permanent residents (green card holders) and who do not require current or future visa sponsorship of any sort.
    Job Summary:
    The VP of Marketing will lead the Marketing team to drive utilization of our charging network, accelerate customer acquisition, and deliver measurable growth through data-driven strategies. This role is accountable for building and executing marketing programs that maximize site throughput, optimize spend efficiency, and position the company as a leader in EV infrastructure.
    As a mission-driven leader in a rapidly evolving EV landscape, the VP of Marketing will set a clear vision and culture of accountability, ensuring that both the function and the broader team are deeply aligned to company goals, key performance indicators (KPIs), and outcomes. The ideal candidate is a true builder who thrives in a high-growth, startup environment. Someone who is energized by creating playbooks where none exist, reinventing what "great" looks like, and leading teams to design, test, and scale innovative, high-impact marketing initiatives. This leader will inspire a metrics-focused, experimentation-oriented mindset across the team, translating the company's mission into clear strategies, measurable KPIs, and repeatable, successful go-to-market efforts.
    Key Responsibilities:
    • Develop and execute marketing strategies focused on increasing site utilization and throughput.
    • Own demand generation programs that drive measurable pipeline and customer acquisition.
    • Optimize marketing spend across channels to achieve efficiency and ROI targets.
    • Collaborate with Brand and Communications teams to amplify campaigns and maintain consistent messaging.
    • Lead and mentor the Marketing team to deliver high-impact campaigns and accelerate execution velocity.
    • Partner with automakers on joint marketing activities.
    • Report on marketing performance metrics and providing insights to the executive leadership.
    Key Performance Indicators (KPIs):
    • Site Utilization & Throughput Ownership: Achieve X% QoQ growth in charging sessions per site and maintain target utilization thresholds.
    • Customer Acquisition & Activation: Increase new EV drivers and first-time charging sessions.
    • Marketing ROI & Efficiency: Maintain or reduce CAC and achieve ROAS ≥ target benchmarks across paid channels.
    Required Qualifications:
    • Bachelor's degree in Marketing, Business, or related field with a ton of Grit.
    • A minimum of 10 years in marketing leadership roles, with proven success driving utilization and growth.
    • Experience managing multi-channel marketing programs and large budgets.
    • Proven "builder" who thrives in fast-paced, early-stage environments
    • Has confidently led teams in developing, launching, and scaling integrated marketing campaigns from the ground up.
    • Strong analytical skills and ability to translate data into actionable insights.
    • Excellent leadership and team development capabilities.
    • Ability to collaborate cross-functionally and influence at the executive level.
    • Background in scaling marketing organizations and implementing automation platforms.
    Preferred Qualifications:
    • Master's degree in Marketing, International Business, Public Relations, or related field.
    • Experience in EV infrastructure, clean energy, or technology industries.
    • Familiarity with advanced marketing analytics and attribution modeling.
    IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs, comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays.
    Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications and specific work location. We are committed to an inclusive and diverse team.

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