VP of Consumer Insights - Brooklyn, New York, United States
2 days ago
Job description
VP of Consumer Insights & Content Analytics
Location: Brooklyn, NYRole Summary: Overtime is seeking a VP of Consumer Insights & Content Analytics to lead and evolve our consumer insights and first‑party data capabilities. You'll set the vision for how insights inform strategy across content, product, marketing, commerce, and partnerships while also rolling up your sleeves to dig into data, shape analyses, and turn signals into clear, actionable narratives.
You will be the connective tissue between fan understanding (qualitative + quantitative) and first‑party data (behavioral, transactional, platform-level), ensuring insights are timely, trusted, and embedded into everyday decision‑making.
What You'll Do:
Strategy & Execution
- Define and own Overtime's insights and analytics vision, roadmap, and operating model across consumer research and first‑party data
- Prioritize the highest‑value questions for the business and allocate resources accordingly
- Serve as a strategic partner to senior leaders using data to build compelling insight narratives and presentations for executives, partners, and external stakeholders
- Personally lead high‑stakes analyses, synthesize messy data, and pressure‑test assumptions
- Turn insights into clear, opinionated recommendations that drive action
- Support brand and sales teams with insight‑driven narratives for partners and sponsors
- Evangelize a fan‑first, data‑informed culture across the company
Lead primary research efforts including fan segmentation, attitudes & behaviors, brand health, content testing, and concept validation
- Combine qualitative depth (interviews, communities, ethnography) with quantitative rigor (surveys, panels, measurement frameworks)
First‑Party Data
- Partner closely with internal teams across Product, Tech, and Commerce to unlock value from Overtime's first‑party data (social, app, web, commerce, CRM)
- Guide analysis of fan journeys, engagement drivers, retention, monetization, and cohort behavior
- Ensure data is accessible, interpretable, and decision‑ready—not just technically correct
- Help define and evangelize success metrics aligned with business goals
- Collaborate with Content leadership team to use content analytics to inform programming strategy
- Translate youth culture and fan behavior into implications for programming, IP development, and content partnerships
Who You Are:
- Significant experience across consumer insights, analytics, research, and/or strategy within media, sports, entertainment, and digital platforms
- Proven expertise blending traditional consumer research with first‑party data and analytics
- Able to lead small teams to create high impact
- Prior experience leading and scaling teams while remaining deeply hands‑on
- Track record of influencing senior stakeholders and shaping business strategy
- Expert at balancing quantitative and qualitative instincts to tell brand stories that are compelling and actionable
- Comfortable working with imperfect data in fast‑moving environments
- Natural collaborator who builds trust across disciplines while building new products and implementing new processes
- Curious, culturally fluent, and genuinely excited about next‑gen sports fans
- Familiarity with social platforms, creator ecosystems, and digital content metrics
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