Field Marketing Manager - United States - Shield Inc

    Shield Inc
    Shield Inc United States

    1 week ago

    Description
    About Shield
    Shield is a global company with offices in Tel Aviv, New York, London, and Lisbon on a mission to protect the integrity of global finance. By combining innovation with unwavering ethical standards, Shield Financial Compliance helps organizations detect risk, ensure accountability, and build trust in every transaction. Our technology empowers compliance teams to uncover hidden risks, prevent financial crimes, and protect both people and markets.
    The Opportunity
    As our Field & Partner Marketing Manager, NA, you'll be responsible for designing and executing impactful regional marketing programs that drive pipeline growth, partner success, and brand visibility across North America.
    You'll work closely with our Sales, CS and Global Marketing teams to create integrated campaigns, high-touch events, and co-marketing initiatives that resonate with financial services audiences and amplify Shield's market presence.
    This is a strategic yet execution-heavy role - perfect for a marketer who thrives in dynamic environments, builds strong partner relationships, and connects marketing impact to business growth.
    What You'll Do
    Field Marketing - North America
    • Design and execute a regional field marketing strategy aligned with Shield's global GTM priorities and regional sales goals.
    • Plan, manage, and execute high-impact regional events - including executive roundtables, customer summits, partner activations, and industry conferences.
    • Drive account-based marketing initiatives to support target account engagement and accelerate pipeline.
    • Collaborate with Sales, GTM leadership and Customer Success to measure ROI, ensure strong follow-up, and turn engagements into revenue outcomes.
    • Serve as the key marketing liaison for the NA Sales team - translating business needs into actionable marketing programs.
    Partner & Co-Marketing
    • Develop and execute comprehensive co-marketing programs with Shield's strategic NA partners to drive mutual growth and brand awareness.
    • Plan and launch new partner marketing initiatives - from joint campaigns and webinars to integrated go-to-market plays.
    • Manage partner marketing development funds (MDF), ensuring efficient spend and measurable ROI.
    • Serve as the internal advocate for partner initiatives, ensuring alignment across Shield's global marketing, sales, and product teams.
    GTM Enablement
    Collaborate with Product Marketing, Content and the Design teams to develop compelling partner and field related content - customer stories, sales decks, localized campaigns, and thought leadership assets.
    • Own regional adoption of marketing and sales enablement tools (e.g., Seismic) to ensure consistency and accessibility of materials.
    • Enable internal teams and partners with joint value propositions, messaging frameworks, and sales collateral.
    Requirements
    What You Bring
    • 5+ years of B2B SaaS marketing experience, with a focus on field marketing, partner marketing, or account-based marketing.
    • Proven track record of designing and executing high-impact regional events, tradeshows, webinars and and partner programs that drive measurable business outcomes.
    • Strong commercial acumen - you can connect marketing efforts directly to revenue and pipeline metrics.
    • Experience working with Financial Services, RegTech, or Fintech audiences is a plus.
    • Excellent cross-functional collaboration skills - you work seamlessly with Sales, Partnerships, and global marketing functions.
    • Strong communication and stakeholder management skills, with the confidence to represent Shield externally.
    • Familiarity with marketing automation, CRM, and enablement tools (e.g., HubSpot, Seismic).
    • A proactive, data-driven, and entrepreneurial mindset - you take ownership and move fast.
    • Willingness to travel across North America (~20%) for events, partner activations, and key customer engagements.
    ** This position is based in NY - The base salary for this role is between $130,000 USD - $150,000 USD a year in addition to an MBO bonus based on performance. The salary will be dependent upon many factors, including your experience level, skill set, and market knowledge. This range is based on Shield's good faith estimate as of the date of the job posting and may be modified in the future.
    More information about Shield:
    Shield is the industry's most comprehensive digital communications governance and archiving solution, purpose-built for financial institutions. Named a Visionary by Gartner, Shield's platform blends AI innovation with deep regulatory expertise to simplify compliance, strengthen security, and unlock efficiency.
    Trusted by leading global financial institutions, Shield works closely with its partners to help compliance teams uncover hidden risks, prevent financial crimes, and protect both people and markets. . With operations across key financial hubs worldwide, we support customers wherever they operate, navigating complex regulatory environments with confidence. At our core, we're focused on building trust: protecting market integrity and creating a world where communication is understood and accountable.
    Our work has been recognized by industry leaders and analysts, including Deloitte Fast 500, Dun & Bradstreet's Top 20 Companies, Regulation Asia Awards, and RegTech Insight Awards Europe-reflecting our impact, growth, and commitment to excellence.
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Field marketing manager