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Sr. Manager, Lifecycle Marketing
4 weeks ago
Western Union Denver, United States Full timeSr. Manager, Lifecycle Marketing Americas - Denver, CO · Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business that is committed to moving money for better? Are you interested in joining a globally divers ...
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Lifecycle Marketing Manager
2 weeks ago
NetVirta, Inc. Denver, United StatesNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patientswithcustom-fit orthotics, sporting goods brands toequipNFL & NCAA playerswithcustom-fit helmets, ...
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Head of Lifecycle Marketing
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Lifecycle Marketing Manager
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Lifecycle Marketing Manager
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Sr. Manager, Lifecycle Marketing
3 weeks ago
Western Union Denver, United StatesSr. Manager, Lifecycle Marketing Americas - Denver, CO · Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business that is committed to moving money for better? Are you interested in joining a globally divers ...
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Sr. Manager, Lifecycle Marketing
3 weeks ago
Western Union Denver, United StatesSr. Manager, Lifecycle Marketing Americas - Denver, CO · Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business that is committed to moving money for better? Are you interested in joining a globally divers ...
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Lifecycle Marketing Data Analyst
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Senior Marketing Client Lifecycle Manager
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Senior Customer Lifecycle Marketing Manager
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Systems Engineer
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Product Manager
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Digital Marketing Manager
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Outside Sales Representative
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PRQ Exteriors Denver, United StatesRole Overview: · Join us as a Outside Sales / Field Representative and contribute to PRQ's revolutionary approach. This role is more than just sales; it's about participating in a movement. You will leverage our robust, data-driven systems to deliver unparalleled customer experie ...
Manager of Lifecycle Marketing - Denver, United States - Varo Money Inc.
Description
Varo is an entirely new kind of bank. All digital, mission-driven, FDIC insured and designed for the way our customers live their lives. A bank for all of us.As Varo's Manager of Lifecycle Marketing, you will lead a team, drive customer engagement and retention strategies, and optimize the end-to-end customer journey.
You will analyze performance metrics, personalize communication through data insights, and collaborate with cross-functional teams to ensure a seamless customer experience.
The ideal candidate has lifecycle marketing experience, a strategic mindset, and proficiency in data analysis and segmentation. We are looking for someone passionate about driving customer engagement and exceeding revenue targetsWhat you'll be doing:
Lead Varo's LCM team
Develop and execute a vision to grow the active base of Varo customers
Define the ideal customer journey and oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
Be responsible for the strategy and execution of customer activation, habituation, deeper engagement, and retention across the Varo lifecycle experience
Own and drive specific metrics or KPIs that drive desired customer behavior and outcomes to ladder up to overarching business goals, and partner with Data Analytics to dig into available data, and determine activity metrics to drive
Partner closely with Growth Product, Data Analytics, Customer Insights, Customer Operations, Creative and marketing channel leads to build optimized end-to-end customer experiences
Use customer data and segmentation techniques to personalize communication, marketing campaigns, and develop relevant, timely triggers
Actively get in the weeds with your team to drive high-impact work and routinely dive into the data yourself to better understand customer behavior
Drive the development of compelling creative concepts and strategies that resonate with customers and target audiences
Deeply understand the end-to-end product experience to translate that into relevant lifecycle communications
Collaborate with cross-functional teams to ensure a seamless and consistent customer experience across all touchpoints
You'll bring the following required skills and experiences:
8+ years of relevant work experience in lifecycle marketing and retention
Experience working in lifecycle marketing with a demonstrated history of taking ownership beyond simply what is communicated to customers through channels like email, SMS, and push
Analyze performance and relentlessly A/B test against KPIs like CTR, open rates, lead conversion, retention, and LTV
Strategic thinker with a deep understanding of lifecycle marketing principles, data analysis, and customer segmentation to drive personalization at scale
You are customer-obsessed and are highly skilled with target group-specific communication and campaign strategy
Experience developing profitable marketing programs and exceeding performance and revenue targets
Strong data-driven and analytical
Hands-on experience with lifecycle marketing platforms such as Braze
Bachelor's degree in Business, Marketing, Economics, or a related field of study required or relevant work experience
$140,000 - $185,000 a year
For cash compensation, we set standard ranges for all US-based roles based on function, level, and geographic location, benchmarked against similar-stage growth companies.
Final offer amounts are determined by multiple factors as well as candidate experience and expertise and may vary from the identified range.
#MidSeniorWe recognize not everyone will have all of these requirements. If you meet most of the criteria above and you're excited about the opportunity and willing to learn, we'd love to hear from you
We are currently not accepting applicants for this role from CA, CO, WA, IL, or NY.
About Varo
Varo launched in 2017 with the vision to bring the best of fintech into the regulated banking system. We're a new kind of bank – all-digital, mission-driven, FDIC-insured, and designed around the modern American consumer.
As the first consumer fintech to be granted a national bank charter in 2020, we make financial inclusion and opportunity for all a reality by empowering everyone with the products, insights, and support they need to get ahead.
Through our core product offerings and suite of customer-first features, we aim to address a broad range of consumer needs while profitably serving underserved communities that have been historically excluded from the traditional financial system.
We are growing quickly in our hub locations of San Francisco, Salt Lake City, and Charlotte along with colleagues located across the country.
We have been recognized among Fast Company's Most Innovative Companies, Forbes' Fintech 50, and earned the No. 7 spot on Inc. 5000's list of fastest-growing companies across the country.Varo. A bank for all of us.
Our Core Values
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Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills.
All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Beware of fraudulent job postingsVaro will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs.
Never send money to anyone suggesting they can provide work with Varo. If you suspect you have received a phony offer, please e-mail with the pertinent information and contact information.CCPA Notice at Collection for California Employees and Applicants:
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