Social Media Manager - Boston, United States - MGH Institute of Health Professions

Description

SUMMARY

The MGH Institute of Health Professions, the only degree-granting affiliate of Mass General Brigham, seeks a dynamic Social Media Manager who will hone our social media strategy and subsequently oversee efforts that will increase audience engagement and awareness of the Institute's mission and place within the health care system and beyond.

Reporting to the Chief Communications Officer (CCO), the Social Media Manager will be a highly collaborative and strategic thinker who can create compelling social media content that elevates the profile of the Institute among external audiences, particularly prospective students, but also current students, faculty, staff, alumni, donors, and the local community.

Working in the Office of Strategic Communications (OSC), the Social Media Manager will be well-versed in the latest social media trends, tools, and approaches and will utilize multimedia content as part of an overall strategy to maximize engagement and awareness.

The Manager will work collaboratively with faculty, program leaders and students to obtain content necessary to carry out the tactics of the strategic campaign.

The Manager will routinely collect and analyze data to assess campaign effectiveness and adjust where necessary.

Along with overseeing content creation and posting, he/she will train social media contributors/content providers and provide social media guidance to the wider community (programs and entities within the school that manage their own smaller social media channels).

Additionally, the Manager will lead in the creation of the weekly newsletter and oversee the MGH Institute's central platform for news and announcements.

WORK ENIVROMENT
HYBRID role


DUTIES
Primary management of the Institute's social media channels: X (formerly Twitter), LinkedIn, Facebook, Instagram

Creation of TikTok account and development of associated strategy

Regular social media content creation that furthers the MGH Institute's communications and marketing goals

Creating and executing strategy with content that promotes:

MGH Institute brand

Programmatic claims, differentiators, leadership, and credibility

Student life, education in action, faculty accomplishment, and alumni career success

Developing and maintaining a content calendar aligning with written content and Enrollment Marketing assets

Data collection and analysis (activity, engagement, reach, followers, etc.)

Reframing strategy based on insights

Monitoring

Social media trends, tools, technologies, applications

MGH Institute's academic program and non-institutional MGH Institution social pages

Competitors on social media

Mentions of the MGH Institute on social media platforms

Community management (direct messages, comments, re-shares, etc.)

Taking photography (if needed) to accompany social posts

During crises:
correcting misinformation, disseminating accurate information, and monitoring social media discussions

Fielding social media requests from MGH Institute community

Mining content from Institute community

Training personnel re:
social media best practices

Overseeing weekly internal newsletter, "The IHP This Week"

Compiling stories written by OSC, editing, finalizing photography, formatting, and distributing to community

Utilizing some social media posts as newsletter content

Overseeing Institute's Microsoft Vitals page, the central platform for news, events, and announcements; troubleshooting issues

Perform other related duties as needed

SUPERVISORY
DUTIES
Interns and graduate assistants


APPLICATION
To be considered, applicants must submit their CV, cover letter.


EDUCATION
2-3 years of experience with social media campaign creation and execution

Demonstrated social media insight and ability to adapt strategies if needed

Public Relations / Communications background an added bonus

Track record of strong video and photography content creation for social media

Excellent writer

Strategic thinker who's not afraid to try new ideas

Strong organizational and technical skills

Multi-tasking collaborator with attention to detail

Self-starter who can work independently

Proficiency with Sprout Social, and Word, Excel, PowerPoint, social media analytics

Bachelor's degree in communications / marketing or related field

About MGH Institute of Health Professions

MGH Institute of Health Professions is a graduate school in Boston that provides entry-level and post-professional programs in Nursing, Communication Sciences and Disorders, Genetic Counseling, Occupational Therapy, Physical Therapy, and Physician Assistant Studies.

The PhD in Rehabilitation Sciences and a PhD and Master of Science in Health Professions Education have been added in recent years to meet rising demand for highly educated health care professionals, educators, and researchers.

Integrating classroom learning with research and clinical experience, the Institute grants doctoral degrees, master's degrees, awards certificates of advanced study, and offers continuing education to practicing professionals.

The IHP is the only degree-granting affiliate in Mass General Brigham (MGB), the largest private employer in the Commonwealth of Massachusetts.

The Institute has been recognized multiple times by The Chronicle of Higher Education as a "Great College to Work For." A leading health sciences educational institution, MGH Institute provides students with outstanding academic programs, many of which are ranked among the best in the nation.

MGH Institute of Health Professions has announced an organization-wide anti-racism initiative to think boldly about race and bring together all members of the IHP community to address systemic racial injustice as well as oppression more broadly.

The plan seeks to create a supportive and inclusive campus environment and better support the diverse communities the school serves.

We are excited about this new initiative and are hiring employees who are committed to justice, equity, diversity, and inclusion and will contribute to our anti-racism and anti-oppression approach.

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