Marketing Coordinator - Satsuma, United States - ProgenyHealth

Description

ProgenyHealth empowers our health plan and employer partners to change the trajectory of maternal and infant health outcomes across America.

Informed by more than 20 years of experience and patient data, our end-to-end maternal and infant care management solution helps ensure the best possible outcomes for every expecting mother we touch.

Our wholly integrated solution builds a network of support for an uninterrupted continuum of care from prenatal health, through any resultant NICU stay, and all the way to one full year of life.

From the very beginning, we unite early health risk assessment data with self-directed digital tools and dedicated Case Managers who work tirelessly to connect at-risk moms-to-be with the resources, care, and support they need for a healthy, full-term delivery.

By promoting predictable, equitable, and standardized high quality care journeys, we ensure healthier outcomes—and lower costs— across your entire at-risk population.

In so doing, we help overcome systemic barriers to support healthier pregnancies and healthier starts to life for all moms and babies, one family at a time.

Job location:
This position may be performed remotely – candidates outside of the Eastern PA area will be considered.
Job Summary

A key component of our success as a growth-oriented organization can be attributed to the strength of Marketing & Communications, part of ProgenyHealth's Growth Team.

To build on this momentum, we seek a marketing coordinator who can help support the promotion of our integrated Maternity & NICU Care Management program, while also contributing to existing company marketing efforts to new and existing customers.

The ideal candidate will have an understanding of healthcare marketing functions, including member/provider communications, public relations, advertising, branding, digital marketing, website development, social media and event support.

The individual in this new role will have a professional, customer-focused approach and be able to interact effectively with our customer and vendor counterparts.

Finally, our new marketing coordinator must be an organized multitasker, able to handle diverse projects simultaneously and meet challenging deadlines.

Responsibilities
Collaborate with health plan marketing/communications counterparts, as well as ProgenyHealth subject matter experts and outside vendors, to support the promotion of ProgenyHealth's integrated Maternity & NICU Care Management program among our customers' members, provider network, and community-based partners


This includes:
marketing campaign project management; marketing program adoption, education and engagement.
Contribute to ProgenyHealth's overall marketing efforts to new customers including compiling market research; execution of annual objectives and strategy.
Assist with sales support activities; maintenance of internal marketing tools and marketing materials.

Assist with internal communication projects, such as the employee newsletter, committee promotional activities, presentation support, and other communications requests from ProgenyHealth colleagues, as needed.

Qualifications
A minimum of 1 year of experience in marketing coordination or maternity member/provider communications.
Bachelor's degree in marketing, advertising, communications or english required
Knowledge of healthcare consumer marketing, specifically member/provider/community partner program promotion, enrollment, education, and engagement
Knowledge of traditional and digital marketing disciplines including: organic and paid social media, content development, and other best practices
Familiarity with content management systems (CMS)/Wordpress, customer relationship management (CRM)/Salesforce, and Lead Generation (HubSpot) tools
Working knowledge of Adobe Creative Cloud
Understanding of marketing key performance indicators (KPIs)
Outstanding written and verbal communication abilities, strong presentation skills, and a professional demeanor
Some of the benefits we offer our team are:
Paid Time Off
401K with company match
Short- and Long-Term Disability
Group Life Insurance
ProgenyHealth positively recruits people from diverse backgrounds, including individuals with disabilities - if you need an accommodation to interview, please contact us by email:
Equal Opportunity Employer, including disabled and veterans.

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