Director - Digital Media (Marketing) - Clearwater Beach - PODS Enterprises LLC

Description

Director Of Digital Media And Strategy

At PODS (Portable On Demand Storage), we don't just lead the moving and storage industry we redefined it. Since 1998, we've empowered customers across the U.S. and Canada with flexible, portable solutions that put customers in control of their move. Whether it's a local transition or a cross-country journey, our personalized service makes any experience smoother, smarter, and more human.

We're driven by a culture of trust, authenticity, and continuous improvement. Our team is the heartbeat of our success, and together we strive to make each day better than the last. If you're looking for a place where your work matters, your ideas are valued, and your growth is supported- PODS is your next destination.

The Director of Digital Media and Strategy is responsible for oversight of all digital media/advertising related marketing activities including the creation, optimization and execution of our media measurement strategy. The Director is responsible for delivering the strategy and execution for all digital media (paid + organic) leveraging the right mix to achieve results and lead the broader media team in performance attribution and optimization toward the most incremental tactics.

General Benefits & Other Compensation:

• Medical, dental, and vision insurance
• Employer-paid life insurance and disability coverage
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick leave, personal days)
• Paid holidays
• Parental leave / family leave
• Bonus eligibility / incentive pay
• Professional development / training reimbursement
• Employee assistance program (EAP)
• Commuter benefits / transit subsidies (if available)
• Other fringe benefits (e.g. wellness credits)

What You Will Do:

• Develop and execute comprehensive paid digital marketing strategies across various channels, including search, display, video, social media, and programmatic advertising
• Responsible for maximizing return of $40M annual digital advertising budget
• Ownership of holistic search marketing function, across both paid and organic search, finding the right balance to deliver business results
• Optimize campaigns to maximize incremental volume and achieve targeted cost per conversion metrics
• Continuously refine the media mix based on historical performance data, changing market conditions, and shifting consumer behaviors
• Use data and insights to make informed budget allocation decisions between digital platforms to maximize business results and optimize performance across each stage of the customer journey
• Utilize the Media Mix Modeling (MMM) and performance analytics to optimize media across channels, focusing on maximizing reach, consideration, and conversion metrics
• Develop and implement a "test and learn" framework to experiment with new platforms, creative formats, bidding strategies, and audience segments
• Leverage findings from experiments to drive continuous improvement and inform future media strategies.
• Partner with Brand team to constantly test new creative across platforms and provide feedback on what is working/not working to drive advertising effectiveness
• Responsible for organic content strategy development and creation, delivering on-brand content that is optimized to drive more traffic and ultimately conversion
• Oversees accounting and accrual of holistic media budget, collaborating with Finance to timely close each month and built appropriate forecasts. Accountable for digital media/advertising budget, responsible for managing investment to drive business results
• Ensures timely and relevant reporting to agency and internal business partners delivering actionable insights throughout organization and with vendors/agency partners during regular meetings or updates
• Oversee, coach, and mentor a high-performing team of media and content specialists
• Work cross functionally with the eCommerce team, creative, brand, Corporate Ops marketing team and others to create, implement and optimize integrated campaigns that deliver against business goals
• May perform other duties and responsibilities as assigned

What you will have:

• Bachelor degree in Marketing, Advertising, Finance or related Business degree
• years' experience in marketing leading the development of paid media strategy, digital advertising, media measurement and content
• years' experience in project and/or account management and/or management of an in-house and outsourced team
• Candidates must have deep experience with: Excel; Google Analytics; online media platforms (preferably Google Ads, Meta Ads, YouTube Ads, The Trade Desk) and media measurement models (MMMs and incrementality testing methodologies)
• Expertise in analyzing large volumes of data and making key business decisions in a fast-paced, dynamic environment. Agency management experience is extremely helpful.
• Possess math skills sufficient to perform required duties
• Or an equivalent combination of education, training or experience

NOTE: This role is onsite at our Clearwater, FL headquarters with a 4/1 schedule; in office Monday-Thursday and remote on Fridays.

Assessment Notice: By submitting an application for this position, you acknowledge and consent that you may be asked to complete a personality and/or skills assessment as part of the hiring process. These assessments are used solely as one component of the overall candidate evaluation and will not be the sole basis for any hiring decision. All assessment results will be handled in accordance with applicable laws and our internal selection guidelines.

DISCLAIMER: The preceding job description has been designed to indicate the general nature of work performed; the level of knowledge and skills typically required; and usual working conditions of this position. It is not designed to contain, or be interpreted as, a comprehensive listing of all requirements or responsibilities that may be required by employees in this job.

Equal Opportunity, Affirmative Action Employer

PODS Enterprises, LLC is an Equal Opportunity, Affirmative Action Employer. We will not discriminate unlawfully against qualified applicants or employees with respect to any term or condition of employment based on race, color, national origin, ancestry, sex, sexual orientation, age, religion, physical or mental disability, marital status, place of birth, military service status, or other basis protected by law.

No Unsolicited Resumes from Third-Party Recruiters:

Please note that as per PODS policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that PODS will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.