- Establish strategic direction of team and ensure alignment with global objectives, Commercial Division commercial business needs and overall department objectives.
- Collaborate with global and CD Marketing and CI GCA functions to enhance global alignment, prioritize high-impact reporting metrics around brand objectives to support better and more informed business decisions.
- Drive strong cross-functional communication to promote brand-level knowledge sharing and integration of key learnings.
- Lead team to drive brand-related strategies, opportunity discovery and investment decisions with advanced analytics (examples include Customer Segmentation, Patient Adherence Analysis, HCP Network Analysis, etc) to uncover new business opportunities and insights.
- Advise global, regional and local stakeholders and provide actionable strategic recommendations that are rooted in a strong understanding of business and brand context.
- Drive analytical capability innovation through new methodologies/analytic techniques and in alignment with commercial data strategy.
- Collaborate with other operational stakeholders to define, develop and maintain business rules in alignment with internal policies and business needs.
- Actively coach and mentor other junior team members within the analytics teams
- Identify, standardize and automate integration of critical reporting metrics and modeling tools to address brand-specific needs. Adapt current reports and metrics to support evolving business needs and opportunities; provide consultation and training on reports to ensure their use and effectiveness with users.
- Develop, define and lead prioritized ad hoc analysis as needed to support evolving business requirements and to provide timely business insights.
- Supervise team to manage projects to include efficient resource mobilization, vendor selection, definition of scope and requirements, and achievement of timelines, budgets & deliverables.
- Provide recommendations on various statistical modeling techniques to apply within analytical projects and mentor others on the use and application of those modeling techniques.
- Maintain proficiency among data systems, programs, and software resources (e.g. AWS Redshift and SQL), to ensure optimal and efficient achievement of department objectives.
- Develop comprehensive understanding of various data sources, including patient-level data, as well as their appropriate applications, to facilitate rigorous analytic process design and reliable business insights generation
- While this a leadership role, this individual will also be required to lead and execute analytics projects.
- Reports to the Director, Brand Analytics.
- This role is an individual contributor but will have dotted-line direct reports.
- This position requires extensive collaboration across the global Commercial Insights GCA team. This role will also have broad global exposure as they partner with cross-functional colleagues (Marketing, Sales, Health Systems, Finance, Sales Operations (where applicable) and IS) within global functions and priority Commercial Divisions/markets. Additional collaboration is required with co-promotion partners (if applicable).
- Collaboration is required with media agencies and co-promotion partners (where applicable). Requirements
- Bachelor's degree in business-related field.
- Minimum 8 years of pharmaceutical analytics, operations or related experience required that includes data analysis and reporting, or eight years with Masters degree and related experience required, with demonstrated success in managing projects of increasing size and complexity.
- Possess strong interpersonal skills with the ability to effectively interact with all levels of employees including senior management.
- Extensive proficiency with software in a Windows environment required including Microsoft Excel and PowerPoint.
- Proficiency in coding language (e.g. SQL, SAS, R, or Python)
- Working knowledge of various statistical modeling techniques and their application within complex analytical projects, e.g., regression modeling, promotion response modeling, ROI, natural language processing, predictive modeling, etc.
- Working knowledge of sales data sources, e.g., Symphony patient claims data and sub-national data, IQVIA NPA data.
- Excellent skills in the following areas: organization, written and verbal communication, accuracy and personal initiative.
- Excellent organizational, planning and project management skills with a strong attention to detail and ability to effectively manage cross-functional projects.
- Ability to work independently in a dynamic fast-paced environment, with minimal supervision.
- Demonstrated ability in taking initiative to proactively evaluate existing sales strategies and recommend changes, when appropriate.
- Keen analytical mind with superior problem solving and technical skills, reflecting in-depth knowledge of various secondary databases and their limitations.
- Sound experience with data visualization.
- Pharmaceutical industry experience.
- General understanding of other Commercial Insights functions (i.e., primary/secondary market research, forecasting, competitive intelligence)
- Working knowledge of one or more data visualization tools such as Excel, QlikView and QlikSense
- People leadership experience
- Experience working with global partners
- Knowledge of the global healthcare landscape including different access models
- Medical, Dental and Vision Insurance
- Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
- 401(k) match and annual company contribution
- Company paid life insurance
- Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
- Long Term Incentive Plan for eligible positions
- Referral bonus program
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Lead, Oncology Brand Analytics - Northbrook, United States - Astellas Pharma Inc.
Description
Responsibilities :Organizational Context:
Qualifications
Required:
Preferred:
Benefits:
