Field Marketing Coordinator - Delano, United States - Vallarta Supermarkets

Vallarta Supermarkets Delano, United States

3 weeks ago

Description

Title: Field Marketing Coordinator

Classification: Non-exempt

Reports To: Field Marketing Manager

District (Delano, Fresno, Visalia, and Bakersfield )

District (Oxnard, Ventura, Santa Maria & Simi Valley)

Job Description

Position Summary:

The Field Marketing Coordinator is responsible for assisting in the planning and execution of marketing and community events in the assigned territory. Identify opportunities in the markets for sponsorship, charitable giving, advertising or other activities and coordinate execution of events: signage, food deliveries, staffing, etc.

General Duties and Responsibilities:

Identify and evaluate various sponsorship or community involvement opportunities in local market areas, present recommendations and negotiate deals.
Conduct consumer-facing marketing activations such as in-store demos and events.
Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty.
Track all activity, stats, and consumer insights/feedback through detailed and constructive recap reports.
Consistent and proactive communication with field marketing Manager to coordinate demo/event logistics, integrate best practices, and share your success stories and key learnings.
Execute, either directly or through the management of agency resources, all aspects of sponsored event participation. Execution will include signage development and placement, sampling set up, games and giveaways and other programs.
Many events will take place on the weekends.
Perform retail checks for accurate marketing signage placement, schematic plans, sampling performance, competitive price checks as needed.
Having awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activities.

Knowledge and Skills:

Familiar with basic event marketing, promotions, and sales tactics.
Must be available to work during the weekends (demos and tradeshows)
Must be punctual, professional, reliable, highly meticulous, self-motivated, and results driven.
Must be outgoing, attentive, and comfortable engaging in conversation with customers and retailer partners.
Must have confidence and the ability to connect with a diverse spectrum of customers and retail staff.
Solid understanding of consumer communications principles and practice.
Project management skills.
Ability to manage multiple projects with tight timelines without sacrificing attention to detail.
Has a passion for cultivating relationships, managing, and mentoring creatives, and can use that rapport to align teams around a vision.
Solid understanding of local market creative and cultures.

Required Education and Experience:

1-2 years of experience in events, retail, customer service, or related fields.
Bachelor's degree in marketing or related area, or equivalent work experience.
Strong computer aptitude in MS-Office.
Excellent communicator, both verbal and written, with the ability to influence at all levels of the organization with a positive approach.
Basic understanding of Spanish language; reading, writing, and speaking.

Physical Demands

Will be required to spend long hours sitting and using office equipment and computers. Some travel and overnight stays from time to time. May also have to do some light lifting of supplies and materials from time to time.

Position Type/Expected Hours of Work

This is a non-exempt level position; Monday – Friday, 8:00am – 5:00pm (ON-SITE); schedule would be based on business necessity. Must be willing to work; morning, night, weekends, and holidays based on business necessity and coordinated through the Field Marketing Manager.

This job description is not intended to be all-inclusive, and employees may perform other duties as directed. All employees are expected to perform any reasonable task or request that is consistent with fulfilling company goals and objectives.

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