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Director of Marketing - Branson, United States - Blackpoint Cyber
Description
DIRECTOR OFMARKETING & BUSINESS DEVELOPMENT - Ballparks of America/Sho-Me
Sports Facilities Management,
LLC
LOCATION:
Branson West,
MO
DEPARTMENT:
MARKETING
REPORTS TO:
GENERAL MANAGER
STATUS:
FULL-TIME (EXEMPT)
ABOUT THE COMPANY
Ballparks of America is a premier sport, recreation, and entertainment destination experience offering five major league replica fields, on-site dormitories, restaurants, arcade, batting cages, a high-end retail experience, and so much more.
Our mission at Ballparks of America is to provide a world-class tournament and vacation experience, allowing players, coaches, and families to create lifelong memories.
Sho-Me Baseball is one of the oldest established baseball school facilities in the country that has recently been revitalized to create a unique baseball experience for "kids" of all ages, from 8-80 The all-grass fields located on the shoes of the world-class Table Rock Lake offer a one-of-a-kind historic feel to playing America's game.
The mission of Sho-Me Baseball is to offer a new and unique baseball experience that showcases advanced technology, embraces the tradition of the Sho-Me facility, and emphasizes the beauty of Sho-Me's location on the shores of Table Rock Lake.
ABOUT THE COMPANY
Sports Facilities Management,
LLC manages both the Ballparks of America and Sho-Me Baseball complexes. Both are part of The Sports Facilities Companies (SFC) network of managed facilities. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth.
Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.POSITION SUMMARY:
The Director of Marketing & Business Development will be responsible for the business development, implementation, and management strategies for promotion, sales, tournament, and oversight of photography bookings of Ballparks of America and Sho-Me Baseball.
The preferred candidate will have knowledge and experience in business development, targeted marketing campaigns, and the ability to market and "tell the stories" of the unique experiences of Ballparks of America and Sho-Me Baseball.
Responsibilities will also include but are not limited to development of marketing campaigns, sponsorship and partnership acquisition and promotion, event promotions, press releases, oversight and solicitation of photography business, graphics, printing and website maintenance.
The Marketing Manager will work closely with the Sales Manager to forecast and deliver budgetary goals and to deliver to the sales team leads.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:Leadership & Management Skills & Responsibilities
Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal-setting and timeline management
Leads ABM campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
Succeeds in "telling the stories" - capturing and effectively marketing the experiential aspect of tournaments, events and activities
Develops impactful industry relationships with tourism offices, baseball organizations, and media contacts to position Ballparks as a national sports destination (and more)
Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities and programs
Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
Maintain CRM system to maintain efficient tracking and record-keeping and to effectively market to teams throughout the country.
Tactical Skills & Responsibilities
Developing digital and print content
Manages updates to the company(s) website(s), writes and distributes press releases, and managing social media accounts
Manages facility presence with industry publications, trade shows, and associations
Prepares and presenting regular reporting on marketing and business development strategy and results
Maintains business accounts on a variety of social media presence on Facebook, Twitter, Instagram, etc. and create on-campus social media campaigns
Conduct interviews with players, coaches, and spectators to promote facility experiences
Oversees all aspects of the photography department, preparation, staff training, equipment use and care, quality of product (photo galleries) provided to customers and excellent customer service
Represents the venue at various national, regional and local trade shows, job fairs, community meetings, governmental meetings, etc.
Participates in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
Other duties as assigned by management
Collaborates with Company's in-house marketing agency to organize and execute marketing initiatives
Exhibits the values and principles of Company including accountability, collaboration, excellence and service
MINIMUM QUALIFICATIONS:
Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar position
Experience managing a marketing and/or business development budget; identifying and creating opportunities or promotions to deliver revenue goals
Measures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
Manages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
Management of corporate website(s) in the WordPress platform, Microsoft Outlook, Word, Excel, and PowerPoint
Uses multiple platforms or software for a variety of tasks such as cloud file management or project management
Develops content and write with company voice in mind
Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
Excellent interpersonal, problem solving, verbal, and communication skills
Must be a team player, deadline-driven, and available to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
WORKING CONDITIONS AND PHYSICAL DEMANDS:
Due to the nature of the sports facility, the Marketing Manager may be expected to work varied hours including holidays and weekends
Must be able to lift 40 pounds to waist high
May be required to sit or stand for extended periods of time both indoors or outdoors, and squat, stoop or bend
Must be able to work in varying weather conditions
Will be required to operate a computer
Facility has intermittent noise
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