Email & Marketing Automation Specialist - Marshfield, United States - Nelson-Jameson, Inc.

Description

Job Summary:

Nelson-Jameson is a leading distributor of food and dairy processing supplies and solutions in North America. Nelson-Jameson offers a wide range of products and solutions to help customers ensure safety and quality in their food manufacturing plants. In addition to our extensive product line, we also provide technical sales support, training, and consulting services to our customers. We are committed to providing innovative solutions and exceptional customer service to help our customers meet their food safety needs.

We are looking for an email marketing manager to streamline and enhance our marketing automation strategy through HubSpot's integrated platform. Be a key player in owning the setup, maintenance, and management of the platform to optimize marketing campaigns, workflows, and automation processes across all marketing channels. Work with a team of skilled marketers to craft campaigns that support and nurture customers through their Nelson-Jameson journey in a meaningful way.

Duties/Responsibilities:

• Lead the development and implementation of HubSpot-based marketing strategies to attract, convert, nurture, and retain customers, aligned with overall marketing goals and company objectives.
• Manage and optimize our HubSpot account, including setting up and configuring HubSpot tools, managing contacts, and maintaining data integrity within the platform.
• Collaborate with the team to develop and execute inbound marketing campaigns, including content marketing, email marketing, social media marketing, and search engine optimization (SEO), leveraging HubSpot's suite of tools and integrations.
• Implement A/B testing strategies to continually improve email performance and drive increased engagement and conversion rates.
• Accountable for driving business growth by meeting revenue goals
• Create and optimize landing pages, forms, and calls-to-action (CTAs) to capture leads and drive conversions, using the content management system (CMS) and conversion optimization tools.
• Implement lead nurturing workflows and automated email campaigns to engage leads at each stage of the buyer's journey and move them through the marketing funnel.
• Collaborate with the content marketing team to develop high-quality, relevant content assets (e.g., blog posts, ebooks, webinars) to fuel inbound marketing efforts and attract qualified leads.
• Monitor and analyze key performance metrics and KPIs related to marketing and lead generation, such as website traffic, lead conversion rates, email engagement, and marketing ROI, using analytics and reporting tools.
• Continuously optimize and iterate on marketing campaigns based on data-driven insights and best practices, experimenting with different strategies, tactics, and messaging to improve results.
• Stay up-to-date on industry trends, best practices, and new features within the HubSpot platform, providing recommendations for optimization and innovation.
• Train and support internal teams on HubSpot best practices, workflows, and tools to ensure effective use of the platform across the team
• Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR, and maintain a clean and engaged subscriber list.

Required Education, Skills, and Experience:

• Bachelor's degree in Marketing, Communications, Journalism, or related experience
• Expert understanding of HubSpot for marketing automation
• Experienced in Account-based marketing (ABM) strategy and tactics
• 5+ years of experience in digital, email, or content marketing, preferably in B2B environment
• Ability to communicate clearly and succinctly with excellent business writing, editing, and proofreading skills.

Preferred Education, Skills, and Experience:

• Background in food safety, food technology, or dairy industry
• Experience with HTML/CSS

What We Offer:

• Compensation: $75,000 - $80,000
• Comprehensive benefit package

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to sit, use hands to handle or feel, and talk, or hear. The employee is occasionally required to stand, walk, or stoop.

The employee must occasionally lift and/or move up to 25#. Specific vision abilities required by this job include close vision, distance vision, color vision, and the ability to adjust focus.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. An office environment is typical in this position. The noise level is generally quiet.

Work Week:

Hours: 42-45 Days: Monday-Friday Weekends: As required

The above is an overview of the position described and is not intended to be all-inclusive. To perform this job successfully, an individual must be able to perform each Responsibility and Duty satisfactorily. The qualifications, including the physical demands listed, are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.