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Digital Communications and Social Media Manager - Chattanooga, United States - The McCallie School, Inc
Description
Job TypeFull-time
Description
Founded in 1905 and serving nearly 1,000 day and boarding students from 28 states and 19 countries, McCallie is one of the country's premier independent schools and a national leader in educating boys in grades 6-12.
As stated in our newly adopted strategic plan, McCallie takes an expansive view of education, seeking to form the whole boy.
In his journey to manhood, McCallie comes alongside the student and supports his mental, spiritual, physical, and emotional development.
During a time of strength, momentum, and growth, McCallie seeks an experienced and dynamic Digital Communications and Social Media Manager to join our Marketing and Communications team.
The Digital Communications and Social Media Manager will play a crucial role in promoting McCallie's brand as well as informing and engaging with the school community through various digital channels.
They will be responsible for managing social media channels and creating content for those platforms such as posts, images, videos, and stories, and for managing the school's website.
This role includes photography as a core responsibility and strategy in capturing the essence of school life, events, activities, and achievements that showcase the school's vibrant atmosphere.
The targeted outcomes for this position are:
Enhance engagement and interaction with current students, parents, alumni, and the broader community through compelling digital communications and social media content
Drive a significant increase in admission inquiries by showcasing the school's unique value proposition, academic programs, extracurricular activities, and success stories
Enhance fundraising efforts by leveraging digital communications and social media platforms to increase donor participation and fundraising
Specific responsibilities include, but are not limited to, the following:
Create compelling visual content through photography to highlight school life
Attend events and activities outside of regular business hours as needed
Collaborate closely with other departments to coordinate photo shoots, ensuring the timely capture of key events, initiatives, and academic achievements
Maintain and update the school's website with fresh content, ensuring accuracy, relevance, alignment with brand guidelines, and optimization for user experience and search engines
Develop a robust social media plan across key platforms (established and emerging) to engage a growing number of families as they learn about and deepen their understanding of McCallie
Develop and implement content strategies to elevate brand visibility, increase admission inquiries, and enhance constituent engagement
Utilize engaging visuals and impactful messaging to effectively communicate with prospective families, current students, alumni, and other stakeholders on all social media platforms
Lead the management and optimization of the school's social media presence across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others, ensuring consistent messaging, social listening, and engagement with constituents
Monitor and analyze social media and website analytics, deriving actionable insights to increase performance and enhance engagement
Develop and maintain an optimal posting schedule, considering web traffic and customer engagement metrics
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
Ensure brand consistency across all communication channels
Stay informed about industry trends, best practices, and emerging technologies in digital marketing and social media, identifying opportunities for innovation and growth
Requirements
The ideal candidate possesses the following qualifications:
Bachelor's degree in Communications, Advertising, Public Relations, or a related field
Proven 1 to 3 years experience in digital communication with a focus on content creation, and social media management
Proficiency in using digital platforms, including social media management tools, email marketing software, and content management systems (CMS)
Strong analytical skills with the ability to interpret data and generate insights to drive decision-making
Strong photography skills with a portfolio demonstrating proficiency in capturing various subjects and events
Flexibility to attend events and activities outside of regular business hours as needed
Proficiency in Canva, Illustrator, and Adobe Photoshop, Lightroom, or similar photo editing software
Strong written and verbal communication skills, with the ability to tailor messaging for different audiences
Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment
Detail-oriented with a keen eye for design and visual aesthetics
Experience working in or knowledge of the education sector, particularly independent schools, is a plus
Excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams
A proactive attitude with a willingness to learn and adapt to new technologies
Deep understanding of, support for, and desire to live out McCallie's mission for the good of McCallie boys - including both the school's commitment to character development and the ideals of honor, truth, and duty and the school's Christian foundation and Judeo-Christian heritage.
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