Sr. Marketing Manager, Veterinary Services - Phoenix, United States - PetSmart Store Support Group, Inc.

Description

About the Team

The

Customer Experience (Marketing) team

works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.

About the Location


Hybrid Position:
This position may be considered Hybrid based on PetSmart's FlexSmart policy and business needs. A Hybrid work arrangement is considered to be a blend of onsite and remote work activity.

Associates with a Hybrid work arrangement have a work space at Phoenix Home Office and can be required to come onsite between 1-5 days a week as determined by leadership and based on business needs.

About the Job

Job Description – Sr. Marketing Manager, Veterinary Services
As part of the Integrated Marketing team, the Senior Marketing Manager – Vet Services

is focused on creating and implementing omni-channel marketing initiatives for our Veterinary offerings (and in particular PetSmart Veterinary Services) to drive new customer acquisition and capitalize on key growth opportunities.

This role will blend brand, marketing, and category strategy development, playing a key role in our marketing team

on behalf of a critical brand & business differentiator .

The ideal candidate will have a strategic marketing background, with experience delivering successful initiatives for brands or categories with a diverse product and/or services portfolio.

What You'll Do:
Serve as key marketing lead for PetSmart Veterinary Services (PVS), translating business goals & consumer insights into complementary marketing strategies & programs that drive customer growth and loyalty for this unique franchise model
Manage national PVS marketing royalties in close partnership with Director, building & implementing national marketing campaigns (localized to PVS locations) to drive customer acquisition & conversion
Oversee development of localized franchisee marketing tools that enable Veterinarian owner-operators to grow their business, utilizing local marketing royalties
Brief campaigns, develop marketing plans, ensure plan execution, and recap results in partnership with marketing, digital & creative cross-functional teams
Update Vet Services team, key Veterinarian partners & marketing leadership on the results from various initiatives, including key measurements, learnings, and next steps
Develop marketing strategies that support our overall Vet portfolio, with the objective of creating a customer pipeline & building general awareness of our industry-leading availability of in-store Veterinary Services
Provide marketing support as needed to other independent Veterinarian operators within our stores
Partner closely with PVS Liaison, assuming a leadership role by providing guidance and support, fostering a collaborative environment between the teams, and disseminating pertinent information as needed
Role may require supervision of direct report(s) in the future

What You Need:
Bachelor's degree required; master's degree is a plus
7+ years of marketing experience in a retail business (ideally Omnichannel), or an agency that services retail businesses developing and executing strategic marketing plans
Past franchise marketing experience
Past managerial experience
Track record of delivering successful and innovative marketing initiatives that drive business (not just marketing engagement or reach) results and create affinity for your company/brand
Understanding of omni-channel retail marketing models
Ability to create go-to-market programs using digital media and data-driven insights
Excellent written, verbal and presentation communication skills, with a strong attention to detail
Exceptional ability to convince and influence at multiple levels
Solutions-oriented mindset and attention to detail
Ability to create strong internal and external partnerships across the organization
A love of pets (of course)

About the Culture

At PetSmart, we work hard to create a culture where

every associate feels like they truly belong

and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they're core to PetSmart's success.

Not sure if you meet 100% of the position requirements and whether you should apply? We'd still like to hear from you and encourage you to apply with us You just may be the ideal candidate for this role, and if not this one, perhaps another position.

Our home office offers outstanding amenities in a fun and rewarding workplace including:
Pet friendly environment, bring your pets to work
On-site Dog Park
"Top Dog" gym with equipment, fitness classes, massage therapists and personal trainers
"Sit & Stay" Café serving fresh breakfast and lunch options
On-site coffee bar
"Lil' Paws" learning center and onsite daycare facility (associate paid)
Volunteer events with PetSmart Charities
Learn more about #Life

A


tPetSmart here:
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If you don't already live in the Phoenix area here's a guide to the area:

Welcome to Phoenix Guide

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.

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