Director, Sponsorship Activations - Dallas - Dallas Mavericks

    Dallas Mavericks
    Dallas Mavericks Dallas

    21 hours ago

    Description
    POSITION SUMMARY
    The Director of Sponsorship Activations oversees high-value partner relationships, drives incremental revenue through renewals and upsells, and ensures best-in-class delivery of all contractual assets while staying true to the Dallas Mavericks brand and core values.
    This position serves as a senior activation leader and cross-functional connector, managing people, processes, inventory, and performance measurement across the full partnership lifecycle. The Director collaborates with clients and internal stakeholders to drive satisfaction, renewals, and long-term relationship growth.
    KEY RESPONSIBILITIES
    Partnership Strategy, Execution & Implementation
    • Lead the strategy and execution of corporate partnership activations across all platforms including arena, digital, social, community, content, hospitality, and experiential assets
    • Develop a deep understanding of partner business goals and proactively deliver activation strategies that drive value, performance, and renewal
    • Serve as senior point of contact for assigned key partners, ensuring flawless execution, exceptional service, and high retention rates
    • Oversee fulfillment of all contractual assets, ensuring accuracy, timeliness, and compliance with NBA guidelines and arena restrictions
    • Work Dallas Mavericks home games and special events, including nights, weekends, and holidays, to execute and monitor partner activations
    Account Renewal, Growth & Inventory Optimization
    • Lead renewal strategy for assigned corporate partners by aligning performance with partner objectives and KPIs
    • Identify upsell opportunities that strengthen existing partnerships and support long-term renewals
    • Partner with Business Solutions, Marketing and Analytics to support renewal discussions, asset optimization, and deal structuring
    • Utilize research, fan data, and performance insights to refine activations, reposition assets, and demonstrate proof of performance
    Partner Relationship Management & Reporting
    • Build and sustain trusted relationships with partners and agency partners through consistent communication and executive-level service
    • Lead partner planning meetings, mid-season check-ins, activation reviews, and renewal-focused strategy sessions
    • Deliver comprehensive recaps, performance reporting, and ROI storytelling, including proof-of-performance and renewal support materials
    • Plan and execute partner events, promotions, sweepstakes, VIP experiences, and hospitality programs
    Leadership & Team Development
    • Directly manage, coach, and develop the Partnership Marketing team through regular one-on-ones, performance feedback, training, and development planning
    • Serve as a real-time resource to troubleshoot challenges, support execution, and elevate team performance
    • Oversee onboarding and training of new activation staff, establishing standardized processes and best practices
    • Delegate accounts and responsibilities to ensure best-in-class service and professional growth opportunities for team members
    Activation Operations & Cross-Functional Collaboration
    • Centralize and manage the activation calendar, ensuring all deliverables are tracked, communicated, and executed efficiently
    • Lead cross-departmental collaboration with Ticketing, Game Operations, Marketing, Digital, Social, Community, Broadcast, Legal, Finance, and Analytics teams
    • Ensure activation processes, approvals, and contractual obligations are followed consistently and accurately
    • Partner with Business Analytics to support performance reporting, brand exposure valuation, and fan insights
    Sales Integration & CRM Oversight
    • Maintain accountability for CRM and inventory management systems
    • Review deal sheets for structural accuracy, asset availability, and execution feasibility prior to finalization
    • Integrate into the sales process as an activation voice, supporting renewal and upsell conversations when needed
    • Support departmental revenue reporting and league submissions
    REQUIRED SKILLS & ABILITIES
    • Proven leadership and people management experience with the ability to coach, motivate, and develop talent
    • Strong relationship management skills with a retention-first mindset
    • Exceptional organizational skills with strong attention to detail and follow-through
    • Strategic, solutions-oriented thinker with the ability to manage complex partnerships
    • Excellent written, verbal, and presentation skills with executive-level presence
    • Ability to manage multiple priorities in a fast-paced, deadline-driven environment
    • High sense of ownership, accountability, and urgency
    EDUCATION & EXPERIENCE
    • Bachelor's Degree required (Marketing, Sport Marketing, Advertising, Communications, or related field preferred)
    • Minimum 5-8 years of professional sports partnership activation and/or account management experience
    • Minimum 2 years of sales experience
    • Minimum 1.5-2 years of people management experience
    • Experience in arenas, stadiums, or high-volume live events preferred
    • Proven experience managing senior-level partner and agency relationships
    TECHNOLOGY & PLATFORM EXPERIENCE
    • CRM and inventory management systems (KORE, Salesforce)
    • Microsoft Office Suite
    • Project management platforms (Asana or similar)
    • Adobe Creative Suite (Photoshop, Illustrator preferred)
    • Analytics platforms such as Nielsen Scarborough or custom fan data tools
    PHYSICAL REQUIREMENTS
    • Ability to work Dallas Mavericks home games and events, including nights, weekends, and holidays
    • Ability to stand and walk for extended periods during events
    • Ability to lift up to 25-50 lbs. as needed
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