Vice President, Digital Advertising - Washington, United States - Skdk

Skdk Washington, United States

3 weeks ago

Description

Overview

SKDK is a leading public affairs and political advertising agency with a proven track record of excellence. We provide strategic communication solutions to Fortune 500 companies, nonprofits, philanthropic organizations, labor unions, political committees, and candidates.

Whether we're crafting campaign launch videos, shaping corporate social responsibility messaging, or guiding nonprofits through crises, SKDK is always at the forefront, blending expertise in press, politics, and policy.

At SKDK, our strength lies in our diversity. We embrace and celebrate the uniqueness of each team member, fostering an inclusive workplace.

Whether it's through participation in our Employee Resource Groups, contributions to our DEI Council, volunteering opportunities, or bringing fresh perspectives to client work, your individuality and experience matter here.

Responsibilities

As a Vice President of Digital Advertising, you'll work with a diverse range of clients, including corporations, associations, nonprofits, and issue advocacy groups.

Your role is pivotal in creating creative and impactful deliverables to help clients achieve their goals.
This position is for the 2024 cycle.

A successful applicant to this role will:

Lead day-to-day accounts for nonprofit, corporate advocacy, and coalition clients.
Manage a team of digital advertising experts, providing innovative and strategic support to achieve client objectives.

Collaborate across our public affairs and creative teams to execute issue advocacy campaigns, liaising directly with clients, media buyers, and vendors.

Conceptualize, develop, and implement digital advertising campaigns across various platforms, including Facebook, YouTube, programmatic, CTV, and more.
Oversee project workflows and mentor junior team members with guidance from team leads.
Ensure that team deliverables meet the highest quality standards.
Act as a thought leader, working closely with team leads to align strategies with client goals.
Contribute to new business development by generating ideas and leads, and assisting in drafting new business proposals.
Qualifications

Experience in a paid media role with a focus on digital planning and buying.
Strong understanding of the media landscape and a clear strategy for successful ad campaigns.

Proficiency in setting up ads on platforms like Facebook, Google, and Snap, and orchestrating direct buys with connected TV and programmatic partners.

Background in campaigns or political organizations is a plus, particularly in persuasion and mobilization programs.
Deep knowledge of reporting and analytics, with an ability to measure the effectiveness of paid campaigns.
Experience leading a digital-first creative process from scripting to final delivery.

Adaptability and a track record of acquiring new skills to leverage emerging buying opportunities or platform modifications, especially in configuring precise targeting strategies for political campaigns.

Ability to thrive in a fast-paced environment, meet tight deadlines, and collaborate across multiple teams.
Proven success in business development is highly desirable.
Benefits

SKDK is committed to pay equity. SKDK believes the target range of base compensation in this role is $100,000-$130,000.

In addition to base salary, SKDK considers other key components as part of total compensation, including but not limited to an annual discretionary bonus, commission on new business, and a comprehensive benefits package.

Actual base compensation is influenced by a wide array of factors, such as skillset, level of experience, and location.

What we offer:

SKDK provides a generous benefits package including excellent coverage for health, vision, and dental insurance premiums; paid parental leave; time off including vacation, holidays, and sick time; 401(k) with an employer contribution, reimbursement for cellular service, public transportation benefits, and additional benefits.

SKDK believes in the growth and development of all our employees and therefore we offer:

Professional development and career guidance
Opportunities for advancement
Participation in Employee Resource Groups
A collegial and supportive office environment

Equal Opportunities

SKDK is an equal opportunity employer committed to a diverse workforce.

It is our policy to recruit, hire, train, and promote without regard to race, religion, ethnicity, gender, sexual orientation, age, marital status, veteran status, disability, or any protected category.

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