- Career development with an international company where you can grow the career you dream of .
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
- Analyze internal and external data and use analytics techniques to uncover new opportunities to improve Abbott Brand performance, creative effectiveness, A/B testing and audience targeting.
- Deliver accurate Marketing measurement, including success of campaigns, attribution, and consumer/behavior trends.
- Create a "single source of truth" dashboard to effectively monitor and act on earned, owned, and paid media, and Brand performance.
- Predict future Brand health outcomes and measure ROI across priority GMEA initiatives.
- Act as the GMEA GenAI subject-matter expert in relation to data analytics. Advise GMEA Staff on opportunities for enhanced analytics capabilities and improved Brand measurement.
- Stay ahead of trends in the field of analytics and data science to inform capability-building and new solutions to drive more value from data.
- A related business, science, math, or similar degree
- Minimum 5 years' experience in a related role
- Experience with marketing analytics, return on investment/financial modeling, and/or statistical analysis.
- Experience with media mix modeling and A/B testing.
- Ability to analyze datasets and prioritize them into actionable insights.
- Strong communication and data storytelling skills; comfortable presenting to large senior groups.
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Manager Data Analytics - Abbott Park, United States - Abbott Laboratories
Description
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:
The Opportunity
The Data Analytics Manager will use data and analytics to transform how data are used to identify quantifiable strategies to drive the growth of the Abbott Brand. Areas of focus will include attribution modelling, media mix, A/B testing, social & digital creative effectiveness, campaign measurement and Brand Health tracking & dashboarding. Required skills: Analysis, Consumer Insights, Brand Measurement, Measurement and Attribution, Project Management, Storytelling, Critical Thinking.
This position works out of our headquarters in Abbott Park or our Chicago office (Willis Tower) within the Public Affairs Division.
What You'll Work On
Required Qualifications
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $95,000.00 – $190, In specific locations, the pay range may vary from the range posted.
