Search Marketing Manager - Oklahoma City, United States - 24 Seven Talent

Description

Position Overview:

As a Paid Search Manager, you will be responsible for overseeing and implementing paid search campaigns across various platforms to drive traffic, conversions, and revenue while minimizing CPA.

You will play a critical role in optimizing our digital advertising efforts, analyzing performance metrics, and staying abreast of industry trends to ensure maximum ROI.

Key Responsibilities:

Contribute to the development and execution of paid search strategies aligned with company objectives, including keyword research, ad copy creation, and bid management.

Maintain an understanding of how paid search and Google Display channels operation as a function within the broader picture of performance marketing.

Manage and optimize PPC campaigns across platforms such as Google Ads, Microsoft Ads, and other relevant channels.
Conduct regular performance analysis and make data-driven recommendations to improve campaign effectiveness and efficiency.
Monitor budgets, adjust bids, and allocate resources to maximize ROI and achieve target KPIs.
Collaborate with cross-functional teams, including design, content, and analytics, to ensure cohesive and integrated marketing efforts.
Stay updated on industry trends, algorithm changes, and best practices to continuously enhance campaign performance.
Conduct A/B and other forms of testing and implement innovative strategies to improve campaign performance and drive continuous improvement.
Stay informed about competitive landscape and market trends to identify new opportunities for growth.
Stay compliant with advertising policies and regulations, ensuring all campaigns adhere to best practices and guidelines.
Become an expert in our third party paid search management software.


Qualifications:
Bachelor's degree in Marketing, Advertising, Business Administration, or related field.
Proven experience managing paid search campaigns, preferably in a similar industry or environment.
Proficiency in Google Ads, MSFT Ads, Google Analytics, and other relevant advertising platforms.
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
Detail-oriented with strong organizational and time management skills.
Ability to thrive in a fast-paced environment and adapt to changing priorities of various clients.
Certification in Google Ads or other relevant advertising platforms is a plus.
Proficiency in SQL or Python is a plus.

#J-18808-Ljbffr