- Lead and cultivate specialized teams of managers and professional contributors
- Analyze customer-focused information and outcomes
- Conduct market research related to service and product development and testing
- Identify opportunities and strategies for setting pricing policies, distribution plans, technical systems, and customer needs
- Coordinate companywide endeavors to align and synchronize distribution channels, system requirements, product launches, marketing, training, and ongoing product and service management
- Make strategic decisions to address highly intricate, unique, and crucial issues related to product lines to meet project goals
- Develop new products or product lines and manage product life cycles in functions with moderate to high complexity and risk
- Collaborate with and influence stakeholders, project managers, subject matter experts, and experienced leaders
- Manage the allocation of personnel and financial resources for Product Management
- Cultivate a talent development culture to align with business goals and strategies
- Over 8 years of Product Management experience, or equivalent demonstrated through a mix of work experience, training, military background, or education
- More than 4 years of Management experience
- Extensive background in marketing offer management across multiple banking products
- Hands-on experience in managing end-to-end Offer Management marketing platforms
- Experienced software product leader in financial services, preferably in offer management
- Familiarity with marketing data and associated data modeling
- Product expertise in leading teams through roadmap prioritization, budgeting, release delivery, testing, and key results
- Operational experience in strategizing, constructing, and maintaining operations
- Proficient in stakeholder management
- Agile delivery proficiency
- Skill in managing a geographically dispersed team within a highly matrixed organization
- Growth-oriented mindset with the ability to establish modern capabilities
- Willingness to work on-site at specified location mentioned in the job posting
- This role provides a hybrid work arrangement
- Ability to travel up to 20% of the time
- Wilmington, DE
- Charlotte, NC
- Minneapolis, MN
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Head of Marketing Offer Management Platforms - Charlotte, United States - Wells Fargo
Description
About this opportunity:
Wells Fargo is in search of a Head of Offer Management Platforms (Product Management Director) to join the Marketing Platforms team under Enterprise Marketing Services within Consumer Lending. Dive deeper into the career paths and business sections at.
This position will involve leading software product management, focusing on overseeing the Offer Management marketing ecosystem from end to end. The team manages tools for offer setup, rules engines, offer databases, and related systems to ensure smooth offer operations.
Your main responsibility will be to steer our offer management platform strategy aimed at attracting new customers and strengthening relationships with existing ones. This entails leading a team of marketing platform experts specializing in marketing offers, data flows, and operational procedures. This field is rapidly expanding and is crucial for achieving our business goals of increasing deposits and credit card usage. A key part of the role is to ensure Wells Fargo effectively leverages modern technology to drive business benefits through marketing partnerships.
The Director will act as a seasoned leader in product management for our marketing offer capabilities, overseeing offer fulfillment and execution. This individual will be accountable for all product-related decisions, including roadmap prioritization, budgeting, release delivery, testing, and the key results driven by these efforts. Previous experience with offer management platforms in the financial services sector would be highly valued.
Key responsibilities:
Preferred qualifications:
Desired experience:
Job requirements:
Locations for this posting:
This position may qualify for a discretionary bonus, Restricted Share Rights, or other long-term incentive awards.
Relocation assistance may be an option for the mentioned location(s).
Application deadline:
28 May 2024
*Please note that the job posting may close early due to high volume of applications.
Diversity is a priority
At Wells Fargo, diversity, equity, and inclusion in the workplace are highly valued. Therefore, applications from all qualified candidates are encouraged, regardless of race, gender, nationality, religion, age, sexual orientation, gender identity, genetic information, disabilities, pregnancy, marital status, status as a protected veteran, or any other legally protected status.
Employees play a vital role in fostering strong customer relationships while upholding a risk-conscious and compliance-driven culture, which is essential for our customers' and company's success. They are responsible for executing all relevant risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), including adhering to Wells Fargo policies and procedures, meeting risk and compliance obligations, promptly addressing and resolving issues, and making prudent risk decisions. There is a strong focus on proactive monitoring, governance, risk identification and escalation, as well as making appropriate risk decisions in line with the business unit's risk tolerance and all program requirements.
For US job postings: All qualified applicants will be considered for employment without regard to race, color, religion, gender, sexual orientation, gender identity, nationality, disability, protected veteran status, or any other legally protected characteristic.
For Canadian job postings: We welcome applications from all qualified candidates, including women, individuals with disabilities, indigenous peoples, and visible minorities. Accommodations for candidates with disabilities are available upon request during the recruitment process.
Accessible hiring processes
If you require a reasonable accommodation during the application or interview process due to a medical condition, please visit the Disability Inclusion webpage at Wells Fargo.
Compliance with Drug and Alcohol Policy
Wells Fargo maintains a workplace that is free of drugs and alcohol. Please refer to our Drug and Alcohol Policy for more details.
Company: WELLS FARGO BANK
Req Number: R
Updated: Thu May 16 00:00:00 UTC 2024
Location: CHARLOTTE, North Carolina
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