Senior Specialist, Campaign Deployment - Alexandria - Utah SHRM

    Utah SHRM
    Utah SHRM Alexandria

    3 days ago

    Description

    Sr. Specialist, Growth Journeys B2C


    Utah SHRM

    Alexandria, VA

    Compensation: $80,000 to $95,000 per year.

    Responsibilities

    • Build, test, and deploy automated journeys and multi‑channel campaigns within Adobe Journey Optimizer (AJO), ensuring each activation meets design specifications and campaign objectives.
    • Conduct detailed QA and troubleshoot audience lists, logic paths, and rendering tests to ensure flawless execution and deliverability.
    • Leverage AJO's dynamic content and decisioning capabilities to create personalized experiences based on behavioral signals and audience engagement patterns.
    • Collect and analyze campaign performance data, reporting key metrics, highlighting trends, and identifying opportunities for improvement.
    • Partner with Performance Marketing and Demand Generation teams to integrate nurture and acquisition programs into the broader lifecycle ecosystem.

    Qualifications

    • Bachelor's degree in marketing, communications, or related field, or equivalent experience.
    • Three (3) or more years of experience in marketing automation or digital campaign deployment, preferably within an enterprise platform such as Adobe Journey Optimizer.
    • Working knowledge of HTML/CSS for email build and troubleshooting; hands‑on proficiency in Adobe Journey Optimizer or equivalent marketing automation platform.
    • Strong collaboration skills and ability to work cross‑functionally with data, creative, and strategy partners.
    • Adobe Journey Optimizer certification or other Adobe Experience Cloud credential preferred.

    Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).


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