Digital Marketing Manager - New York - Flow

Flow New York

4 days ago

Description

About the Company Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings. Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.

About the Role The Digital Marketing Manager is a critical role responsible for maintaining and implementing comprehensive advertising strategies that will drive top-of-funnel growth for Flow. The position encompasses a broad scope of marketing activities including digital advertising, ILS channel management, SEO, email and guerrilla marketing initiatives. This role will work closely with the Director of Marketing and other senior leaders to align marketing strategies with business goals.

Responsibilities

Helping to develop, implement and manage Flow's digital marketing campaigns to promote our brand and drive online engagement
Assist with top of the funnel in each one of the business initiatives
Develop and execute multi-channel digital marketing strategies across our properties and business products
Conduct keyword research, social listening, analysis/insights/recommendations
Improve current paid search campaigns and develop new ones as needed
Implement effective SEO strategies to improve search engine rankings and drive organic traffic
Optimize the performance of Internet Listing Services (ILS) to increase quality leads and conversions
Monitor metrics and ensure the proper implementation of Google Tag Manager and Google Analytics, providing insights on performance and optimization opportunities

Ideal Background A qualified candidate should have a Bachelor's degree in Marketing, Business, or related field and at least 5 years of marketing experience, with at least 2+ years managing email and paid advertising campaigns. Strong expertise in digital advertising, SEO, and performance analytics is required. Proven track record in developing and executing successful marketing campaigns that engage, inform, and motivate is necessary. Exceptional communication and leadership skills are also required. Creative thinker with the ability to identify innovative marketing opportunities is a plus. Experience in real estate, hospitality, and/or magazine subscriptions is a plus. Familiarity with property management software and CRM systems is a plus.

Benefits We offer a comprehensive benefits package including medical, dental, vision, disability, and life insurance. Paid time off and 13 paid holidays are also provided. A 401(k) retirement plan is available, along with healthcare and dependent care flexible spending accounts (FSAs). Access to HSA-compatible plans and pre-tax commuter benefits are also offered. An Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings are also available. Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.

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