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Livonia

    Marketing Director - Livonia, United States - Insight Global

    Insight Global
    Insight Global Livonia, United States

    3 weeks ago

    Insight Global background
    Description


    Insight Global is looking for a Director of Marketing to lead all of marketing and strategy for an entertainment Conduct weekly in-person Marketing team meetings to review in-flight work efforts and plan for the week and month ahead.


    • Analyze leads generated from bookece.
    com and from various marketing initiatives (Google Ads, paid social ads, online listings, Email Campaigns, etc.).
    • Determine volume of leads converted to contracts and total abandoned.
    • Review and plan for upcoming magazine ad and articles deadlines.
    • Evaluate social media and web based statistics from artist rollouts to connect associated website traffic and prospective client engagement through RFI completion.
    Identify top-performing videos to later share statistics and possible best practices with Artist Services. Conduct regular one-on-ones with individual members of the ECE Corporate Marketing Team.
    • Seek general feedback from each team member and obtain updates on their respective tasks and job related responsibilities.
    • Assess Google Ads and Paid Social Campaign analytics with Digital Marketing Specialist to share ROI data, including traffic into the ECE website, lead creation, and contract conversion.
    • Discuss engagement, social followers, and traffic directed to bookece.
    com from social media posts for all LOBs with the Creative Strategist.
    • Evaluate videos created by the Digital Content Specialist to identify those that help inform and engage users, as well as bolster the sales tools available to our agents years of experience managing/forecasting the execution of a marketing department
    • Marketing/PR/Communications Degree
    • Reporting and Analytical experience
    • Digital Marketing and Corporate Advertising campaign experience
    • Ensure brand consistency around all marketing.
    - Market Research and Strategy for industry penetration- Ability and experience overseeing and running these departments: o Website + Event Marketing o Reporting and Analytics o Advertising and PR o Branding o Sales + Collateral
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