Lead Experience Strategist - Maryland Line, United States - RxBenefits

Description

Lead Experience Strategist:

RxBenefits is looking for a lead strategist to plan, facilitate and build human-centered design artifacts across multiple B2B customer types. The role is responsible for working cross-functionally across research, UX/UI design, product, technology and other stakeholders within the organization to set the vision and deliver meaningful customer experiences. As our company grows and embraces cutting-edge technologies, we need someone who desires to make a major impact on all aspects of a customer's journey. The successful candidate will be an advocate for the client, broker and other key healthcare stakeholders, and will take a user-centered approach when considering new ideas, products and strategies.

Focus: Onboarding experience (client, internal employee and other key stakeholders)

Primary Responsibilities:

• Creates visions and strategies for user types, leveraging primary and secondary research
• Lead cross-functional teams in design workshops using human-centered and design thinking methodologies
• Ideate and conceptualize future state experiences aligned to product strategies
• Provide clear recommendations and roadmap for implementation
• In partnership with designers and researchers, create strategic design deliverables such as current state journeys, visions of future experiences, and service design blueprints
• Identifies gaps in understanding and creates a strategy to find the information needed to solve the problem (e.g., user research, internal data, competitive analysis)
• Experience in service design strategy and delivery, with the ability to identify and build support for specific improvements throughout the customer journey and see through concepts to fruition
• Identify new product opportunities and determine product market fit by understanding the users, brand and competitive landscape
• Works with the business to gather the necessary data to make product recommendations and build business cases for new products and services
• Effectively communicate ideas, information and complex concepts clearly and in a user-centered way, ensuring understanding among different audiences and stakeholders
• Ability to lead multi-disciplinary teams, gaining buy-in for human-centered design and selling the value for the work being done to improve experience

Requirements:

• Bachelor's degree in marketing, business management, design strategy, or equivalent related work experience
• 8+ years of demonstrated product strategy, experience design strategy, or digital strategy experience
• Excellent communication skills, including the proven ability to build executive-level presentations and business cases for funding requests
• Experience leading multi-disciplinary teams through an entire lifecycle of the human-centered design process
• Experience managing a team of strategists or designers
• Demonstrated ability to think strategically about issues impacting an entire portfolio or business unit

Preferred Experience:

• Healthcare knowledge and experience
• B2B experience
• Experience creating or launching new products or solutions
• Human-centered design or design thinking certifications
• Master's degree in business, design strategy, or related field