Brand Marketing Director - Austin, United States - Cypress HCM

Description

Job Description

• Lead brand marketing, strategy, messaging, content, PR and social media
• Foster relationships with external partners
• Manage the brand department's vision, goals, and budget
• Ensure the team is able to bring initiatives to life
• Work alongside Creative Director to direct the ongoing development of the brand
• Garner international press and social virality
• Build a team and lead all reporting on brand initiatives, delivering campaign effectiveness metrics to push business growth and brand recognition
• Partner across the organization on key cross-functional initiatives that will drive the growth of the business including new product launches, leading go-to-market strategy and execution
• Oversee all advertising creative strategy and development across paid channels, partnering with the acquisition team to scale media efficiently and unlock new opportunities for customer growth
• Identify the right partnerships for the brand across product, content, influencers, and celebrities while constantly evolving our partnerships strategy based on learnings and trends
• Lead PR and comms planning to continue to secure big brand pieces, build credibility through product features and awards, and build brand awareness
• Grow the brand's social media presence and set the strategy across channels

• 10+ years in a marketing leadership role, with a strong focus on growth, strategy, and execution
• Solid brand marketing and PR experience in launching a new product successfully
• Time management skills to handle multiple projects and meet deadlines
• Excellent problem-solving and communication skills
• A background in fashion or luxury product segments is a PLUS.
• Experience working in a startup environment and remote culture is a PLUS.