- Coordinates the development and implementation of promotions and events including drawings, giveaways, parties, special events, etc.; assesses the effectiveness of all promotions and events.
- Coordinates the development and execution of all advertising including radio, television, digital, social, and OOH.
- Manages the process and works directly with external vendors, including ad agencies and direct mail companies, to oversee design, production and timely delivery of materials.
- Assists in the development of annual business plans for Marketing that identify revenue potential and describes marketing programs and services that will attain acceptable levels of revenue.
- Implements the business plan in order to achieve planned revenue and profit; anticipates and reacts to changes in planning assumptions and alters plans as necessary.
- Determines financial effectiveness of programs and manages marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
- Adheres to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.
- Other duties as assigned.
- Management abilities demonstrated in managing assigned duties
- Maintaining interpersonal working relationships among personnel and the public
- Serves as a leader for team members while fostering teamwork, positive morale, motivation, open communication.
- Oral and written communication skills
- Willingness to assume overall responsibility relative to the performance of the position.
- Available to work when needed, including weekends, holidays, and nights.
- Bachelor's degree in Marketing or related field required.
- 5-7 years of experience in the hospitality industry
- Able to obtain and maintain a valid Kentucky gaming/racing license
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Marketing Manager - Oak Grove, United States - Churchill Downs Incorporated
Description
SPECIFIC DUTIES AND RESPONSIBILITIESThe work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job with or without reasonable accommodations.This list of duties and responsibilities is not intended to be all-inclusive, but a general illustration.It may be expanded to include other duties and responsibilities deemed necessary.
