Lead Generator - houston, TX
1 day ago
Job description
About PF&TCO:
Preferred Floor & Tile CO. (PF&TCO) is the fastest growing flooring company in the world. Headquartered in Charlotte, North Carolina with regional offices in Atlanta, Georgia, Florida, Tennessee and coming soon Texas. We are looking to continue to expand into more markets. Preferred Floor and Tile offers turn key flooring solutions, specializing in National and Regional Home Builders, Single Family Rental (SFR), and Multi-Family Property Management. A family owned business, PF&TCO continues to understand the importance of building and maintaining quality relationships with their clients.
We are seeking candidates who are dedicated, hard-working, self-motivated, resourceful, and dependable. We want to continue to offer unique flooring solutions to keep our customers saying "Wow, Preferred is amazing" We offer competitive compensation with endless opportunities for growth within the company. Apply today and learn more about the triple win, our 5-A's philosophy. PF&TCO is dedicated to aligning our employees personal, professional & financial goals with helping us attain ours.
Lead Generator
Summary
The Lead Generator is responsible for identifying and engaging potential customers in-store, with the goal of scheduling in-home consultations for flooring or tile installation services. This role will be responsible for initiating conversations with customers already in the store, generating interest in our services, and setting appointments for the in-home sales team. In addition to in-person interactions, the Lead Generator will also conduct follow-up phone calls and is expected to meet daily and monthly lead generation targets.
Requirements
Essential Duties and Responsibilities:
- Assist customers in a retail setting with their flooring inquiries and schedule in-home appointments.
- Identify and qualify potential customers by understanding their needs and project scope.
- Set appointments for the sales team to conduct in-home estimates for installation services.
- Inform customers about the company's installation services, pricing, and options.
- Stay informed about flooring and tile options, installation processes, and promotions.
- Build a rapport with customers and create a positive experience.
- Maintain accurate records of customer interactions and appointments within the company's CRM system.
- Follow up with sales representatives by providing a list of new contacts.
- Meet or exceed monthly targets for lead volume and appointment-to-sale conversion rates.
- Flexibility to work weekends, evenings, and holidays as needed to meet customer and business demands.
- Other duties as assigned.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Education and/or Experience – High school diploma or general education degree (GED) required. Two to three years of related lead generation, retail floor sales, or customer service preferred. A combination of education and experience will be considered.
- Language Skills – Ability to read and comprehend simple instructions, correspondence, and memos. Ability to write letters and prepare other documents as needed. Proofreads work.
- Lead Engagement Skills – Comfortable initiating conversations with both warm and cold leads, maintaining professionalism and persistence in outreach.
- Mathematical Skills – Ability to add, subtract, multiply, and divide in all units of measure for basic algebraic and geometric calculations
- Excellent Communication Skills - Ability to clearly explain product value in person and over the phone, strong listening skills to understand customer needs, and clear and persuasive written communication. Be able to effectively communicate orally and in writing in English.
- Marketing Automation and CRM Proficiency – Experience with marketing automation tools to manage and analyze lead data.
- Computer Skills – Knowledge of computer workstations and peripheral equipment; knowledge of database, spreadsheet, email, and word processing software.
- Team Collaboration – Ability to work effectively with cross-functional teams.
- Vision – Ability to view documents, multiple screens, handwritten documents, and drive.
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