digital newsroom - Oklahoma City - OU Health

Description

Position Title:DIGITAL NEWSROOM & CONTENT STRATEGY MANAGER Department:Public Relations Job Description:

The Digital Newsroom & Content Strategy Manager leads OU Health's storytelling team, serving as the central driver of organizational storytelling for the brand newsroom. This role manages the content development for the comprehensive digital newsroom to position OU Health as the authoritative source for its own narratives. The Manager provides strategic direction and hands-on leadership to a team of content creators, ensuring high-quality multimedia storytelling that advances clinical excellence, employee engagement, brand positioning and patient acquisition goals. This position bridges earned and owned media strategies while establishing editorial governance, content standards and performance optimization frameworks that supports and positions OU Health's reputation as a flagship academic health system.

Essential Responsibilities

Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.

Content Strategy & Planning

• Develop and execute a comprehensive digital newsroom content strategy aligned with organizational priorities, service line growth objectives and marketing initiatives, including an editorial calendar that balances storytelling across clinical innovation, employee engagement, patient success, community impact and organizational achievements
• Create compelling narratives that position OU Health as a leader in academic medicine, highlighting groundbreaking research, innovative treatments, resident and fellowship training programs and the collaborative environment where physician-researchers advance medical knowledge while delivering exceptional patient care
• Partner with the University of Oklahoma College of Medicine to develop integrated storytelling that showcases the synergy between clinical care, medical education and research, featuring faculty achievements, student and resident experiences and collaborative initiatives that strengthen OU Health's identity as the clinical enterprise of Oklahoma's only academic medical center
• Establish content governance frameworks, editorial standards, quality benchmarks, and approval workflows to ensure brand consistency and message accuracy
• Align content strategy to maximize SEO performance and visibility in AI-powered information retrieval platforms (LLMs), implementing best practices for both traditional search optimization and emerging AI curation
• Conduct competitive analysis of peer academic health systems and regional healthcare organizations to identify content trends and opportunities

Digital Newsroom Management

• Oversee the development of content during newsroom launch and ongoing management of OU Health's digital newsroom platform as the central hub for organizational storytelling
• Ensure the digital newsroom integrates seamlessly into while serving as a modernized showcase for OU Health news and story content
• Manage platform functionality, user experience, content organization and technical optimization
• Coordinate content distribution strategies across owned channels to amplify reach and engagement
• Implement content management systems and workflows that enable efficient production and publication

Content Creation & Editorial Oversight

• Oversee the creation of compelling written, visual, video and interactive content across multiple formats and platforms
• Ensure all content meets established editorial standards, brand guidelines and organizational messaging frameworks
• Edit and review content for accuracy, clarity, impact and alignment with strategic objectives
• Develop content that showcases clinical expertise, technology, outcomes, physician capabilities and patient experiences across newsroom including physician profiles, patient success stories, employee recognition features and clinical innovation spotlights
• Identify and amplify earned media coverage through owned channels to extend reach and impact

Team Leadership & Development

• Provide direct supervision, mentorship and professional development to a team of content writers and digital content developers
• Establish clear performance expectations, conduct regular evaluations and foster a culture of excellence and continuous improvement
• Build team capabilities in multimedia storytelling, digital journalism, SEO optimization and data-driven content strategy
• Manage workload distribution, prioritization and resource allocation to optimize team productivity

Stakeholder Engagement & Partnership

• Build and maintain collaborative relationships with stakeholders across the organization to source compelling stories
• Partner with media relations team to integrate earned and owned media strategies
• Coordinate with marketing to ensure content supports brand positioning and campaigns
• Engage with service line leadership to identify content needs that drive volume growth and patient acquisition
• Collaborate with human resources on employee engagement and internal communications content
• Work with development/foundation teams to create impact stories that support philanthropic initiatives
• Serve as content strategy advisor to organizational leadership

Performance Analytics & Optimization

• Establish key performance indicators (KPIs) and measurement frameworks for content effectiveness that demonstrates ROI
• Track and analyze content performance data including engagement metrics, SEO rankings, traffic patterns and audience behavior
• Generate regular performance reports with actionable insights and strategic recommendations
• Use data-driven insights to continuously optimize content strategy, topics, formats, and

General Responsibilities

• Performs other duties as assigned

Minimum Qualifications

Education: Bachelor's Degree required.

Experience: At least 5 years of experience in digital content creation, journalism, corporate communicate or digital media including at least 3 years of progressive leadership experience.

License/Certification/Registration: None

Knowledge/Skills/Abilities

• Demonstrated experience developing and executing content strategies
• Proven track record creating compelling multimedia content for web and digital platforms
• Experience managing editorial calendars, content workflows, and publication schedules
• Understanding of health care practices and medical terminology
• Strong writing and editing skillswith attention to detail, grammar and AP style
• Strategic thinking with ability to align content initiatives to organizational objectives
• Data literacy and analytical skills to interpret performance metrics and derive insights
• Excellent interpersonal and relationship-building skills
• Strong project management and organizational capabilities with ability to manage multiple priorities
• Leadership abilities including delegation, feedback delivery and team development
• Collaborative mindset with ability to work across departments and influence without authority
• Creative problem-solving skills and adaptability in fast-paced environment
• Experience with video production, podcasting or multimedia storytelling
• Familiarity with accessibility standards (WCAG) and inclusive content practices
• Background in brand journalism or corporate storytelling
• Travel within Oklahoma City metro area as needed

Current OU Health Employees - Please click HERE to login.OU Health is an equal opportunity employer. We offer a comprehensive benefits package, including PTO, 401(k), medical and dental plans, and many more. We know that a total benefits and compensation package, designed to meet your specific needs both inside and outside of the work environment, create peace of mind for you and your family.