Marketing Associate - San Carlos, United States - XP Health

Description

ABOUT XP HEALTH:

XP Health recently raised $25 M Series A (and extension) to transform vision benefits for insurance carriers, companies, and employees. XP Health is a vision care company that has reinvented how members get eye exams and eyewear using technology and by creating a highly personalized experience, ultimately democratizing high-quality vision care for all. We are disrupting a $40B annual industry that has seen minimal innovation over the past 20 years and have expanded our reach to over 1,500 clients.

At XP Health, we are revolutionizing the optical industry by providing cutting-edge eyewear products and exceptional customer service. We believe that everyone deserves clear vision and stylish eyewear to express their unique personalities.

The Opportunity:

As a Marketing team member, you'll support efforts to boost XP Health client acquisition, member sign-up and engagement, and member retention through supporting marketing campaigns. The ideal candidate will have hands-on experience with email marketing, social media marketing, and display advertising.

Key Responsibilities:

• General Email Production
• Code templates, setup mailings
• QA mailings, verify formatting, check links
• Ensuring the design and layouts of emails are optimized, user and mobile-friendly.
• Proofreading key messaging in and out of email templates.
• Execution of email campaigns including working with engineers and third-party email vendors to identify and troubleshoot problems.
• Support deployment of tests to improve key metrics (opens, clicks, etc) across campaigns.
• General Marketing support
• Monitor social media posts/campaigns including asset development and scheduling.
• Help execute speaking engagements, conferences, events, and sponsorships.
• Performance Reporting
• Provide by email performance reporting
• Provide campaign performance reporting
• Provide social media performance reporting
• Provide event performance reporting

Requirements:

• 1-2 years of experience in a Marketing role (internships included)
• Strong attention to detail and organizational skills. This is a fast-paced operation, with multiple stakeholders in high-growth phases.
• BA/BS or equivalent experience required

Bonus Skills:

• Visual design and coding experience.
• Experience with ESP's (Email Service Provider) such as Responsys (by Oracle), Data Axle (Yesmail), Epsilon, Acxiom, or Sailthru
• Experience with Marketing Automation and Relationship Marketing Tools such as Salesforce, Marketing Cloud, Pardot, Amplemarket, Adobe Cloud, or

CA Pay Range:

$35 - $45/hour