CRM Program Lead - United States of America - Irvine

Only for registered members United States of America - Irvine

1 month ago

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Job summary

iHerb is a multi-billion dollar global powerhouse in health and wellness with fastest growth internationally headquartered in the United States operating in 180 countries including major markets like Saudi Arabia Korea and Japan where we are the #1 brand and a household name With over 40 million customers globally iHerb is upgrading and expanding its retention marketing team As we expand our CRM capabilities were seeking a data-driven highly organized CRM Program Lead to own key marketing channels and programs that drive engagement retention and lifetime value The CRM Program Lead will take full ownership of one or more key lifecycle marketing channels or programs — such as Direct Mail Postcards SMS/WhatsApp Messaging and Opt-In Growth across Email Push and App

Responsibilities

  • Serve as the end-to-end owner for assigned CRM channels e.g. direct mail/postcard SMS/WhatsApp push or opt-in programs.
  • Define the strategy roadmap and KPIs for each program aligned with iHerbs customer lifecycle and retention goals.
  • Manage campaign planning execution across owned channels ensuring accurate targeting personalization testing delivery.
  • Develop segmentation audience rules message frameworks to improve relevance performance.

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