Account Director - Miami
6 hours ago
Job description
About RockOrangeRockOrange is a Miami-based multicultural integrated marketing and communications agency specializing in U.S. Hispanic and general market campaigns.
We partner with global brands and purpose-driven organizations to create culturally intelligent strategies that drive earned impact and business growth.
We are strategic. We are hands-on. And we operate with discipline.Position Overview
We are seeking an experienced Account Director to lead integrated communications programs across general market and U.S. Hispanic audiences.
This is a senior, client-facing leadership role for someone who can think strategically, execute confidently, and operate independently.
The ideal candidate is a strong writer, has established media relationships, and has successfully led influencer campaigns from strategy through execution.
This role requires presence in our Miami office Tuesday through Thursday, with remote flexibility Monday and Friday.Key Responsibilities
Strategic Client Leadership
- Serve as senior day-to-day lead on assigned accounts
- Develop annual and quarterly communications strategies
- Lead client calls and presentations
- Provide proactive counsel and issue management guidance
- Translate business objectives into measurable communications plans
- Leverage strong relationships across general market and U.S. Hispanic media
- Develop media strategies across print, digital, broadcast, and trade
- Secure meaningful earned coverage aligned to client objectives
- Oversee and elevate all press materials and pitching efforts
- Develop and manage influencer engagement strategies
- Negotiate partnerships and oversee content development
- Understand usage rights, creator tiers, and performance metrics
- Integrate influencer programs into earned-first campaigns
- Draft and refine press releases, messaging documents, executive talking points, and strategic decks
- Ensure cultural nuance and relevance across audiences
- Elevate team writing and maintain quality control
- Manage and mentor account team members
- Oversee workflow and deadlines
- Ensure accountability and strong execution
- 7–10+ years agency experience
- Experience leading both general market and U.S. Hispanic communications programs
- Strong media relationships (national and regional preferred)
- Demonstrated influencer strategy and execution experience
- Exceptional writing and presentation skills
- Highly organized and comfortable managing multiple accounts
- Bilingual English/Spanish preferred
- Competitive salary (commensurate with experience)
- Medical and dental insurance
- 401(k) plan
- Hybrid work schedule (Tues–Thurs in office)
- Collaborative, high-performance culture
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