Packaging Graphic Designer - Framingham, MA
3 days ago
Job description
Staples is business to business. You're what binds us together.
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
What you will be doing:
- Design and deliver best-in-class packaging systems for consumables and CPG categories across multiple formats, price points, sizes, and SKUs.
- Translate brand strategy and architecture into packaging that is clear, distinctive, and consistent for both digital and physical retail.
- Own packaging design from early concept through final production, upholding high standards for craft, accuracy, and execution.
- Partner closely with structural engineers and cross-functional teams including brand, merchandising, product development, sourcing, and marketing to ensure seamless integration of design, structure, materials, and manufacturing requirements.
- Provide clear creative direction and feedback to external agencies and vendors, ensuring quality and consistency throughout implementation.
- Apply strong production judgment across dielines, color, materials, print methods, and vendor handoffs.
- Contribute to the evolution, documentation, and governance of private brand packaging systems.
- Develop supporting assets and visual systems, including hero imagery, templates, and product presentation guidelines to ensure cohesive brand expression across all touchpoints.
- Mentor junior designers and lead workstreams, sharing best practices in craft, file setup, production, and system thinking.
What You Bring to the Table:
- A passion for creative excellence and a strong point of view on craft, clarity, and consistency in packaging design.
- Deep, hands-on experience designing packaging for consumables and CPG products, understanding packaging as both a brand expression and a retail decision driver.
- Ability to thrive in collaborative environments, valuing constructive critique, and confidently presenting and defending design decisions with clarity and intent.
- Meticulous attention to detail and a high bar for creative standards, with a strong sense of visual hierarchy, typography, and shelf impact.
- Strong understanding of print production, packaging specifications, and manufacturing constraints.
- Experience collaborating with structural engineers and supporting/co-leading consumer testing and applying learnings effectively.
- Experience working on private brand packaging and within brand architecture systems.
- Proven ability to direct external agencies and ensure high-quality execution across packaging rollouts.
- Hands-on experience collaborating with packaging structural engineers.
What's needed: Basic Qualifications:
- 5+ years of experience as a packaging graphic designer, preferably in a corporate or in-house creative team environment.
- Portfolio demonstrating impeccable taste, superior design skills, disciplined craft, and production-ready packaging work, with a focus on consumables and CPG categories.
- Advanced proficiency in Adobe Creative Suite and Figma.
- Working knowledge of generative AI tools within a professional design workflow.
- Experience creating or directing 3D packaging renderings and mockups.
- Experience supporting or co-leading consumer testing and applying learnings effectively.
Preferred Qualifications:
- Bachelor's degree in Graphic Design, Communication Design, Packaging Design, Industrial Design, or a related field; or equivalent practical experience.
- Experience designing for high-volume, national retail environments.
- Familiarity with sustainable packaging materials and design considerations.
- Experience supporting large SKU portfolios and modular packaging systems.
- Experience working on or supporting private brand portfolios within a retail or CPG environment.
We Offer:
- Inclusive culture with associate-led Business Resource Groups
- Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more
The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.
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