Channel Analytics Manager - New Albany - Red Roof

    Red Roof
    Red Roof New Albany

    1 week ago

    Description

    Main responsibilities include:

    • Deliver actionable insights based on primary and secondary customer research and analysis.
    • Meet regularly with revenue-generating teams to understand their needs, drive performance improvement, and ensure planning and communication of reports.
    • Deliver weekly and monthly reports and commentary for sales and marketing, and provide actionable insights.
    • Use statistical analysis and reporting to evaluate the performance of campaigns, track return on investment, channel results, sales performance, and customer loyalty.
    • Define which data will be needed to measure sales and marketing results and work with IT to manage data integration between on and offline systems.
    • Build an analytical environment in Power BI to perform data analysis and automate all reporting related to RediRewards, sales, and marketing.
    • Interpret industry and historic customer data and trends to provide insight into both current and future initiatives.
    • Use analytics and data to apply best practices to maximize revenue, optimize business mix and improve customer engagement.
    • Develop working relationships with Sales and Marketing, providing consultation on strategies for driving results.
    • Conduct forensic market studies and create regional, brand and property planning, stipulating exactly how Red Roof should grow.
    • Creates ad hoc reporting and analysis as requested.
    Core Competencies


    • Teamwork - Fosters collaborative relationships with other team members and department heads. Educates team members on the strategies and trends to unlock business opportunities.
    • Knowledgeable - Able to educate others on the team and other departments on the benefit of fact-based decision making to drive performance.
    • Oral and Written Communications - Communicates effectively at all levels both verbally and in writing.
    • Proactive - Responds appropriately and quickly to identify business and consumer trends and opportunities. Fully automate reports and eliminated manual reporting.
    • Technical - learns new systems to be able to understand and interact with new technologies relatively quickly.
    • Self-starter - takes initiative and works with minor supervision to increase performance of Red Roof. Sets higher goals for him and his/her team and finds alternative solutions to accomplish objectives.
    • Customer Centric - understands and quantifies process flows that impact data collection and provides recommendations to expand customer and performance knowledge.
    Qualifications


    • Minimum of a bachelor's degree is required. An advanced degree or focused degree in Math, Operations Management, Business, Data Science or Economics desired.
    • 3 years of experience in analytical or reporting-related functions.
    • Analytical and detail-oriented with a track record of fact-based decision making.
    • Highly proficient in Microsoft Excel; programming within SAS or SQL or knowledge of BI a plus.
    • Experience working with sales, marketing, and technology teams
    • Demonstrated experience partnering with and influencing across all levels of the organization and cross-functionally.
    • Competent with Microsoft office tools: Word, PowerPoint and Outlook.
    • Strong verbal and written communication skills.
    • Adept at problem-solving and issue resolution.
    • Must be self-directed, self-motivated and very well organized.
    • Ability to develop and deliver effective presentations
    Equal Opportunity Employer

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