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    Director of Digital Marketing - Jacksonville, United States - Beson4

    Beson4
    Beson4 Jacksonville, United States

    4 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Beson4

    Position Description

    Position Title: Digital Marketing Director

    Employee Status: Exempt – Salaried

    Date: February 14, 2024

    All Applicants must fill out a Predictive Index Assessment by using this link

    Job Summary: leading a team of digital marketing experts, position drives growth and development of Beson4's Digital Marketing Services center of excellence. Ensures the team, technology, structure, process, and strategy delivers success for our clients' digital marketing campaigns. Focusing on providing exceptional digital marketing services, role is responsible for developing and executing strategies that effectively engage target audiences, drive website traffic, and generate quality leads for our clients. Position will leverage expertise in digital marketing to devise and implement comprehensive strategies that encompass search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, and other relevant digital marketing channels.

    Key Responsibilities:

    · Manage a team of digital marketers, providing guidance, motivation, and support to ensure high-quality work and efficient execution of client campaigns.

    · Ensuring collaboration with internal teams such as creative, design, and development to ensure cohesive and impactful digital campaigns that align with clients' brand guidelines.

    · Develop and execute digital marketing strategies to achieve clients' business objectives, with a keen emphasis on driving website traffic, increasing brand visibility, and attracting quality leads.

    · Lead thorough market research and competitive analysis to identify target audiences and identify opportunities for growth.

    · Oversee the planning and execution of digital advertising campaigns, including PPC, display advertising, and retargeting efforts, optimizing for maximum ROI.

    · Monitor and analyze campaign performance, providing regular reports to clients, highlighting key metrics, and making data-driven recommendations for ongoing optimization.

    · Stay current with industry trends, technologies, and best practices in digital marketing, continually identifying new opportunities for innovation and growth of the team and function.

    · Foster strong relationships with clients, serving as their main point of contact for all digital marketing needs, actively managing expectations and ensuring high levels of client satisfaction.

    Qualifications

    · Bachelor's degree in marketing, advertising, or a related field.

    · Minimum of 5 years proven work experience with successful track record as a Digital Marketing Manager or Director, preferably in an advertising agency setting.

    · Solid understanding of digital marketing strategies and tactics, including SEO, PPC, social media marketing, content marketing, and email marketing.

    · Demonstrated experience in managing successful digital marketing campaigns that have achieved desired business outcomes.

    · Strong analytical skills, with the ability to interpret complex data and metrics to make data-driven decisions.

    · Exceptional leadership skills, with experience in managing and motivating a team.

    · Excellent communication and interpersonal skills, with the ability to build effective relationships with clients, team members, and stakeholders.

    · Proficient in using digital marketing mediums, platforms, and software (such as HubSpot, Facebook, Instagram, LinkedIn, Tik Tok, Streaming, E-newsletter Drip, Text Campaigns).

    Key Performance Indicators (KPI) Scorecard:

    Performance effectiveness and success will be measured using the following metrics:

    Performance Indicator

    Measured by:

    Target:

    New client acquisition

    The number of new clients acquired during the fiscal year, or aggregate booked value of total new client revenue during the fiscal year.

    Current client growth

    Percentage or actual dollar growth during a specified measurement period above a baseline from the same period of the prior year. Periods may be QTD, YTD, YE minus prior period YOY.

    Client lead generation

    The percentage or actual leads created on behalf of a client as measured against specified targets or year over year performance for a specified period of time. Periods may be QTD, YTD, YE minus prior period YOY.

    Beson4 lead generation for new client acquisition

    The number of new clients or revenue dollars from new clients directly attributed to lead generation efforts by Digital Marketing Director.

    Client retention

    Retention of client count or net client revenue compared with prior year.

    Performance Indicator

    Measured by:

    Target:

    Team leadership and development

    Overall functioning of the department staff as measured by staff performance, staff retention, improved and developed staff capability and capacity, and staff assessment of Digital Marketing Director leadership effectiveness.

    Budget Management

    Ability to effectively manage budgets, optimize return on investment, allocate resources efficiently, and utilize budget towards campaigns or initiatives with the highest potential for success

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