Senior Growth Marketer - San Francisco, United States - Cocoon
Description
Build the future of employee leaveWe're tackling the complex world of employee leave.Today, it's fascinating and baffling how complicated the process is:
going on leave (be it parental, medical, bereavement, or for any other reason) means talking to reps and wading through a mountain of government and insurance claims just to get your time off and income in moments when you're the most stressed and busy.
We talked to hundreds of employees and employers who had nightmare stories to tell, and wondered to ourselves why nobody had solved this yet.
Our mission is to take the work out of leave - removing all of the friction that exists today for both employees and employers - and be the #1 advocate for folks going through the process.
It's a really exciting space, and we're moving incredibly fast on both product and user momentum.Excited about taking the most frustrating insurance, banking, and finance processes out there and making them surprisingly delightful? We'd love to work with you.
What will you do?We're empowering the most innovative employers nationwide, including Carta and Benchling.Our revenue team today includes our sales, customer success, marketing, and partnerships teams and is rapidly scaling with strong inbound demand.
As our growth marketer, your mission is to exponentially grow Cocoon's top of funnel by:Scaling our paid ads program from initial success to a long term growth engine by identifying the highest-opportunity channels, optimizing budgets, and testing audience targeting and ad creativeSpearheading integrated growth campaigns that span ads, web, content, email, and events Owning our marketing operations from end to end while working closely with sales to evaluate the health of our marketing leads Transforming email into a key lead-accelerating channel by developing segmented campaigns, regularly testing, and generating new email contentBuilding out our website to create an inbound lead engine including optimizing our website for search and conversionAnalyzing and sharing insights on an ongoing basis to inform content and messaging, revenue targets, sales tactics, and moreWorking closely with go to market leadership to set and meet marketing and sales targets You'd be a great fit if you areExpert in at least two of the following: Full funnel ads programs, email marketing, web, and/or account based marketing strategiesExperience in B2B marketing: You're interested in the challenge of B2B and fundamentally understand that business buyers are humans, tooHighly adaptable and excited to learn: You thrive in new environments and can operate with ambiguity, driving and advocating for your prioritiesCurious and analytical: You're excited to dive into why our strategy is or isn't performing.
You're always thinking about the next test you can run or how to optimize your campaignsAn integrated-thinker: You approach marketing with every aspect of the customer journey in mind, not just a single interaction.
You know the best targeting isn't worth much without great contentA superb verbal & written communicator:You speak & write clearly, concisely, and with empathy.
You are able to adapt your communication in a variety of situations and with a wide range of personas - from our board and at all hands, to 1:1s with new hires Some benefits you can expect as a part of the Cocoon teamCompetitive salary and equityMedical, dental, and vision insurance coverageUnlimited vacation and sick timeProfessional development budget and commuter benefitsOffice setup and wellness stipends14 weeks of paid parental leave4 weeks of each paid medical and caregiver leave4 weeks of flexible, paid compassionate leaveFlexible work scheduleDaily in-office lunchesThe salary for this role is $165,000.At Cocoon, we believe that diversity, equity, inclusion, and belonging (DEIB) serve as the foundation for a successful team, product, and community.
We're committed to building a company where everyone can bring their authentic selves to work and be set up for success.
Creating a diverse, equitable, and inclusive workforce requires ongoing effort and attention. We are committed to cultivating space for feedback and expanding our understanding of DEIB as our community grows.We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT.
As part of the evaluation process we provide Covey with job requirements and candidate submitted applications.We began using Covey Scout for Inbound on February 1, 2024.Please see the independent bias audit report covering our use of Covey here.