- Conduct multivariate analysis on activity metrics to identify patterns, trends, correlations, relationships, and insights crucial for business decision-making and platform management. (30%)
- Monitor, analyze, and generate ad hoc and regular reports on metrics like referrals, traffic, navigation paths, engagement, user behaviors, and content consumption. (30%)
- Effectively communicate, distribute, explain, and present analytics data, insights, and reports to stakeholders throughout the organization. (15%)
- Manage and update business rules, data classifications, tracking parameters, tags, and workflows to ensure precise and timely analytics reporting. (15%)
- Collaborate with technical teams to define and convey business and functional requirements for web analytics systems, ensuring ongoing enhancement of analytics capabilities. (10%)
- Bachelor's degree in computer science, data analytics, engineering, marketing, or a related analytical/technical field. An MBA is beneficial but not mandatory.
- Minimum of 5-7 years of practical experience utilizing enterprise-scale web analytics solutions and database systems.
- Strong analytical, investigative, and problem-solving abilities.
- Detail-oriented with a keen interest in exploring website activity data to uncover patterns, trends, and behavioral insights that drive business decisions.
- Proficient in conveying the business significance of web metrics data to various stakeholders.
- Results-driven, self-motivated, and capable of working independently or collaboratively.
- Highly organized with the ability to manage multiple projects effectively.
- Exudes professionalism and can communicate effectively with peers and management at all levels.
- Completion of formal certification or training in one or more enterprise-scale web analytics solutions.
-
Sr. Web Metrics Analyst
2 weeks ago
IEEE Piscataway, United States Full timeSr. Web Metrics Analyst-240083:KNW-B40 Description The Senior Web Metrics Analyst is responsible for compiling, organizing, analyzing, interpreting, and presenting various site activity metrics from Adobe Analytics software for the IEEE Xplore platform. The Senior Web Metrics A ...
-
Senior Web Metrics Analyst
1 week ago
IEEE Piscataway, United StatesJob Description · Job DescriptionThe Senior Web Metrics Analyst is responsible for compiling, organizing, analyzing, interpreting, and presenting various site activity metrics from Adobe Analytics software for the IEEE Xplore platform. The Senior Web Metrics Analyst must be able ...
-
Sr. Web Metrics Analyst
2 weeks ago
APN Consulting Inc Piscataway, United StatesRole: Sr Web Metrics Analyst · Location: Piscataway NJ (3 days onsite) · Duration: FTE NOTE: This is a business position not a technical development or programmer role. · The Senior Web Metrics Analyst is responsible for compiling, organizing, analyzing, interpreting, and present ...
-
Sr. Web Metrics Analyst
3 weeks ago
IEEE Piscataway, United States· The Senior Web Metrics Analyst is responsible for compiling, organizing, analyzing, interpreting, and presenting various site activity metrics from Adobe Analytics software for the IEEE Xplore platform. The Senior Web Metrics Analyst must be ab le to constantly review, compile ...
-
Sr. Web Metrics Analyst
2 weeks ago
APN Consulting Piscataway, United StatesRole: Sr Web Metrics Analyst · Location: Piscataway NJ (3 days onsite) · Duration: FTE · NOTE: This is a business position not a technical development or programmer role. · The Senior Web Metrics Analyst is responsible for compiling, organizing, analyzing, interpreting, and ...
-
Sr. Web Metrics Analyst
1 week ago
APN Consulting Piscataway, United StatesRole: Sr Web Metrics Analyst · Location: Piscataway NJ · Duration: FTE · NOTE: This is a business position not a technical development or programmer role. · The Senior Web Metrics Analyst is responsible for compiling, organizing, analyzing, interpreting, and presenting various s ...
-
Senior Metrics and Reporting Analyst
4 days ago
Chubb Whitehouse Station, United StatesJob Description · The Metrics and Reporting Team is seeking a Senior Metrics and Reporting Analyst to support the goal of transitioning to a data-driven organization by aligning analytics to process and business information needs. This role is critical in ensuring Personal Risk ...
-
Paid Search Analyst
2 weeks ago
Ember Education Brunswick, United StatesWho we are: Ember Education provides administrative and business services to the institutions owned and operated by San Joaquin Valley College, Inc. · What we're looking for: Paid Search Analyst - with Ember Education. · Summary: The Paid Search Analyst is responsible for managin ...
-
Web Analytics Manager
6 days ago
Topfolio New Brunswick, United StatesDo you love turning website data into actionable insights? · This role is for a data-driven analyst to join our team and play a key role in understanding user behavior on our platform. You'll use your web analytics expertise to identify trends, analyze user journeys, and translat ...
-
Bristol Myers Squibb New Brunswick, United States Full timeDescription · : At BMS, digital innovation and Information Technology are central to our vision of transforming patients' lives through science. To accelerate our ability to serve patients around the world, we must unleash the power of technology. We are committed to being at th ...
-
The Lead Analyst
3 weeks ago
Pyramid Consulting, Inc New Brunswick, United StatesImmediate need for a talented The Lead Analyst (Health Care Compliance). This is a 12+ months Contract opportunity with long-term potential and is located in New Brunswick, NJ(Onsite). Please review the job description below and contact me ASAP if you are interested. · Job ID: · ...
-
Supply Chain Customer Collaboration Analyst
1 week ago
Colgate-Palmolive Piscataway, United StatesNo Relocation Assistance Offered · # Piscataway, New Jersey, United States · **Who We Are** · Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, ...
-
Colgate-Palmolive Piscataway, United StatesNo Relocation Assistance Offered · # Piscataway, New Jersey, United States · Who We Are · Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Hom ...
-
CPFR Senior Analyst
22 hours ago
Colgate-Palmolive Piscataway, United StatesNo Relocation Assistance Offered · # Piscataway, New Jersey, United States · **Who We Are** · Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, ...
-
Financial Analyst
3 weeks ago
Contract Leasing Corporation Piscataway, United StatesJob Description · Job DescriptionJob Description · Job Title: Financial Analyst · Department: Finance & Accounting · Reports to: Chief Financial Officer · Purpose: We are seeking a detail-oriented Financial Analyst with a strong understanding of accounting principles and experie ...
-
Quality Assurance Technician
1 week ago
HORIBA,Ltd. Piscataway, United StatesQuality Assurance Technician · HORIBA is a global group of companies that develops, manufactures, and provides an extensive array of analytical and measurement equipment to countries around the world. HORIBA Instruments Inc., a leading manufacturer of scientific instruments, has ...
-
Sr. FP&A Analyst, Logistics Operations
21 hours ago
LIXIL Water Technology Americas Piscataway, United StatesAbout Us · Every person on the planet dreams of a better home. And at LIXIL, we're committed to making better homes a reality for everyone, everywhere. We make it happen with pioneering water and housing technology solutions. Home to world leading brands like INAX, American Stan ...
-
Coord Technical Services
2 days ago
Rutgers University Piscataway, United StatesPosition Details · Position Information · Recruitment/Posting Title Coord Technical Services (Help Desk Analyst) Job Category URA-AFT Administrative Department University Procurement Overview · Rutgers, The State University of New Jersey, is a leading national research univers ...
-
Quality Assurance Engineer
3 weeks ago
Orion Innovation Edison, United StatesOrion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, an ...
-
Revenue Cycle Analyst
1 hour ago
Hackensack Meridian Health Edison, United StatesOverview: · Our team members are the heart of what makes us better. · At Hackensack Meridian Health we help our patients live better, healthier lives and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, ...
Sr. Web Metrics Analyst - Piscataway, United States - APN Consulting, Inc
Description
Location: Piscataway, New Jersey
Duration: Full-Time Employment
NOTE: This role focuses on business aspects rather than technical development or programming.
The Senior Web Metrics Analyst is in charge of gathering, organizing, analyzing, interpreting, and presenting various site activity metrics from Adobe Analytics software for the platform. This role entails continuously reviewing, analyzing, and translating large amounts of web activity data into valuable insights for making informed business decisions.
Education/Training
A tech-savvy individual who actively seeks technology solutions for business challenges.
Key technology experiences and skills required for this role include:
Proficiency in frontend/backend technologies and administration of tools like Adobe Analytics, Tealium, Zoom Info, etc.
Expertise in reporting software such as Looker, Tableau, and Salesforce.
Thorough understanding of web analytics measurement methodologies and the ability to work with various techniques.
Advanced experience in relational database systems like Power BI, VBA, SQL, etc.
Familiarity with website environments, operations, systems, and technology.
Proficient in MS Office Suite, especially Advanced Excel and PowerPoint/Google Slides.
Oral Skills
Ability to fluently communicate in standard business English.
Strong presentation skills, capable of conveying technical concepts to non-technical audiences effectively.
Written Skills
Excellent writing skills, adept at transforming quantitative data into logical and meaningful insights.
Capable of crafting insights from statistics and developing marketing strategies based on data analysis.
Skilled in creating and preparing documents and reports for presentations and record-keeping.
Reading Skills
Proficient in standard business English to distill and communicate web metrics data to peers and management effectively for making informed business decisions.
