Strategic Marketing Director - Travis Heights, United States - WINTER INTERNATIONAL LLC - EO

Description

We are Bloom GrowthTM—an ecosystem for the growth of your entire team. Our ecosystem includes foundational tools for strategic planning, defining roles and a platform for both Leadership and Departmental teams to have powerful weekly meetings. Bloom is one brand within Winter International LLC. And, while you'll be working for Bloom, you'll have plenty of opportunities to connect with the rest of our Winter International LLC team. This position is 100% remote. Actually, our entire company is fully remote

About The Role

As a Strategic Marketing Director, you will spearhead the transformation of our established marketing department, driving substantial lead generation and brand growth. You will design and execute an innovative marketing strategy aligned with our company's objectives, fostering creativity and pushing the limits of conventional marketing practices. The ideal candidate will have a proven track record in developing and executing comprehensive marketing strategies, a deep understanding of market trends, and a knack for leading cross-functional teams. This role requires a strategic thinker who can translate business objectives into impactful marketing

Duties/Responsibilities: The essential functions include, but are not limited to the following:

• Lead, manage and help all direct reports win by setting clear performance expectations, providing coaching and mentoring, and fostering a high-performance culture.
• Oversee all digital marketing activities, including SEO, SEM, email, social media, and content marketing.
• Develop and implement a comprehensive marketing strategy for lead generation and market expansion.
• Analyze market trends and customer insights to uncover new opportunities and address challenges.
• Manage budgets and resources efficiently, ensuring maximum ROI on marketing initiatives.
• Utilize data-driven methodologies to track, measure, and analyze the effectiveness of marketing activities, and adjust strategies as needed.
• Collaborate with sales, product development, and other departments to ensure strategic alignment and maximize impact.
• Stay updated on the latest marketing technologies and best practices, continuously seeking improvements.
• Conduct market research to identify opportunities, challenges, and trends to inform strategic decisions.
• Identify and cultivate strategic partnerships to enhance marketing efforts.
• Oversee brand management to improve company image and market position.
• Develop and execute strategies for improved customer engagement and loyalty.
• Continuously explore and integrate new marketing channels and techniques.
• Lead the creation of compelling and targeted content.

PI46b