Senior Director of Marketing - Secaucus, United States - Jimmy Jazz

Description

Position Title:
Senior Marketing Director

Reports To:

SVP of Ecommerce & MarketingThe Senior Director of Marketing plays an integral role in building and driving Jimmy Jazz's marketing strategy-with the goal of improving omni-channel traffic, engagement and conversion.

Partner with buying team to identify and prioritize key product stories.

Collaborate with internal and external partners to drive fully integrated demand creation efforts, including go-to-market strategies, curated launch calendars, visual merchandising, targeted media campaigns, digital marketing, event activations, PR and social media plans.

Support the rollout of new retail pilots and omni-channel optimization efforts. Communicate plans across the cities (New York, Atlanta, Chicago) and facilitate brand alignment.
Collaborate and maintain a positive relationship with Jimmy Jazz's vendor partners to develop and execute joint campaigns.

Develop team capabilities and sustain a culture within our team that is aligned with that of the company and enhances our productivity and effectivenessThe ideal candidate will have the ability to think strategically about consumer marketing, bring others along, identify future consumer trends and opportunities, and multi-task in a fast pace nimble environment.

You must be relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sneaker and street wear communities through the power of our people.

If you want to be a part of something bigger than you can imagine, you've come to the right place.

Essential Position Responsibilities:
Manage, lead and develop direct reports responsible for community, activations, social media, digital and retail marketing.
Contribute and add value at the highest level of the company as a member of the corporate leadership team.

Partner with cross-functional teams to successfully implement marketing campaigns (Digital & Physical): Store Ops, Visual Merchandising, Merchandising, AP, LP, Creative, Digital Marketing, etc.)Lead workflow via project management software (Wrike), streamline workstreams and propel efficient processes.

Partner with creative team / content studio to ensure creative direction is on strategy and brand correct for Jimmy Jazz.

Partner with SVP E-Commerce to make sure all digital marketing efforts are aligned with brand marketing strategy; on - budget and deliver all KPI's associated with digital marketing.

E-mail, organic social media, paid social media.

Develop and implement short and long-term marketing objectives, strategies, and tactics to deliver against agreed upon brand, business, and financial goals.

Identify changes in the consumer and competitive landscape and recommend opportunities for adjustments to our plans and brand strategy.

Provide strategic leadership to develop and evolve brand architecture and positioning to deliver meaningful value to the consumer, leveraging customer research and segmentation in partnership with e-comm team.

Work with media team to develop and evaluate all media plans and initiatives.

Work closely with Digital Marketing team to align on business opportunities and priorities across Jimmy Jazz; align product strategy, technology and marketing with digital initiatives to grow omni-channel sales and develop priority story-telling objectives to create go-to-market plans.

Oversee social media strategy and planning for Jimmy Jazz outlets.

Work closely with the store ops team to create hyper connected local opportunities in primary markets throughout the US.Work closely with data to unlock insights on the existing JJ consumer and identifying new strategies of consumer acquisition.

Ensure appropriate qualitative and quantitative research is conducted to ensure overall brand success.

Work with our in-house creative team on the creative development process and execution of all campaigns, including digital, OOH, mobile, events and alternative media.

Partner on and execute an Affiliate & Influencer Strategy with key stakeholders.

Manage brand budgets; ensure that dollars are allocated and spent in an efficient and effective manner within budgetary parameters; responsible for maintaining these budgets throughout the year, balancing expenditures against volume, and profitability expectations.

Works with external and internal partners to measure and analyze sales impact and the profitability/ROI of marketing expenditures.
Work with leadership team to develop strategic public relations initiatives.
Develop communications for senior management pertaining to marketing updates, budget recaps, and program evaluations.
Develop and negotiate vendor supported programs working closely with buying team.
Plan the allocation of marketing expenditures.
Communicate marketing efforts to internal and external partners.
Influence the organization to continuously innovate.
Monitor the 'pulse' of the consumer as trends change, develop, and opportunities begin to emerge.
Streamline and improve marketing processes.
Manage Marketing Budget and invoicing process with the team.

Key Performance Indicator Targets Maintain 60% of marketing budget via brand marketing discretionary funds from:
Nike, Jordan, Adidas, Puma, Reebok, New Balance and all other partners


Target:
$1,000,000ROI on marketing investment across activation / campaignPartner with SVP E-Commerce on P&L results for digital marketing.

Drive improvement across ROAS, CTR, CPC/CPM:
Targets TBD

Qualifications:
BA/BS required/Advanced degree preferred.

Minimum of 8 years' experience in marketing, advertising, brand or product management, preferably in retailStrong knowledge of and passion for sneaker, streetwear culture highly preferred.

Successful track record leading and growing a marketing team.

Extremely resourceful and proactive in identifying problems and finding solutions with strong ability to comfortably handle multiple high-profile situations simultaneously.

Outstanding verbal, written, presentation and influencing skills.
Demonstrated ability to set and exceed aggressive goals, thrive in a fast moving yet collaborative environment.
Strong analytical skills.
Experience working with senior leadership.
Negotiation skills.
Budget evaluation/resource allocation.
Ability to travel domestically as needed.


Note:

Job descriptions are used for informational purposes only, are not to be considered all inclusive of responsibilities within a position, and may change periodically with or without notice.

In addition, we reserve the right to add, delete, change duties, formally or informally, verbally or in writing, at any time for any position.

Job descriptions do not alter the at-will policy of the Company, meaning that the employee or employer can terminate employment at any time, for any reason, with or without cause.

Jimmy Jazz and all its subsidiary Companies are equal opportunity employers.

We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation or any other criteria that would violate any Federal or State laws.

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