Email Marketing Specialist - Chicago, United States - Peterson Tech Partners

Description

Job DescriptionJob Description:

We are seeking a skilled and experienced Email Marketing Executive to join our dynamic marketing team with 5-6 years of experience.

The ideal candidate will have a strong background in email marketing, with a focus on cold email outreach strategies. Additionally, expertise in DNS management, domain mapping, and related technical aspects is highly desirable.


Responsibilities:
Develop and implement email marketing campaigns to promote products or services.
Create engaging email content and design templates for various marketing initiatives.
Execute cold email outreach campaigns to generate leads and drive conversions.

Manage email lists and databases, ensuring data accuracy and compliance with regulations (e.g., GDPR, CAN-SPAM).Monitor email deliverability and performance metrics, analyzing results and optimizing campaigns accordingly.

Collaborate with cross-functional teams to align email marketing efforts with overall marketing objectives.
Stay updated on industry trends and best practices in email marketing and deliverability.
Handle technical aspects of email marketing, including DNS configuration, domain mapping, and troubleshooting email deliverability issues.
Implement segmentation and personalization strategies to enhance email engagement and conversion rates.
Conduct A/B testing and other experiments to optimize email performance and effectiveness.


Requirements:
Bachelor's degree in Marketing, Communications, or related field.
Proven experience as an Email Marketing Executive or similar role, with a focus on cold email marketing.
Strong understanding of email marketing principles, best practices, and industry standards.
Implement segmentation and personalization strategies to deliver targeted and relevant email content to different audience segments.

Proficiency in email marketing tools and platforms (e.g., Apollo, Gmass, Mailchimp, Zoho, SendGrid).Experience with DNS management, domain mapping, and related technical aspects.

Excellent written communication and copywriting skills.
Analytical mindset with the ability to interpret data and draw actionable insights.
Detail-oriented and organized, with the ability to manage multiple projects simultaneously.
Familiarity with HTML/CSS and design principles is a plus.
Knowledge of email deliverability factors and strategies for improving inbox placement.
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