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Cockeysville

    Analyst - Pricing Analyst - Cockeysville, MD, United States - Sinclair Broadcast Group

    Sinclair Broadcast Group
    Sinclair Broadcast Group Cockeysville, MD, United States

    1 month ago

    Default job background
    Description
    Sinclair Broadcast Group is seeking a Sales and Pricing Analyst to join our Yield Management Team.

    You will get to use your analytical skills to make a major contribution in supporting growth and profitability objectives within the Sinclair Sales Organization.

    Analyze inventory across all revenue streams and research to advise on pricing
    Manage the setting of rate cards and placing inventory to maximize revenue and returns
    Internal consultant to Sales leaders at stations for pricing, inventory reporting and any additional Ad-hoc requests
    Partner with Sinclair television stations to maximize political advertising revenue by utilizing internal data
    Assist in building pricing optimization software by partnering with internal departments and external vendors
    Evaluate the Sinclair Network business and make strategic pricing recommendations based on a variety of internal datasets
    Communicate and research ad inventory forecasting, rate card pricing and packaging strategies with Sales Management for all audience product opportunities including Digital, Internet, Mobile, and OTT
    Analyze the popularity of TV programs and by show across the country and understanding the trends to determine inventory levels
    Partner with Sinclair's Engineering, Legal, News, Operations, Sales, and other departments when needed
    Strong proficiency in Microsoft Excel is preferred
    Experience with data reporting systems, i.e.-IBM Cognos and CRM a plus but not required
    Understanding of pricing and sales planning economics is a plus
    Bachelors in any business or communications discipline and/or 2 years of related experience
    Sales experience a plus

    Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country.

    In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet.

    Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR.

    Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees.

    We are advancing the world of Media and want YOU to join our winning team

    We have a compelling story, a goal-oriented culture, and we take really good care of people


    Here is a glimpse:
    great benefits, open door policy, upward mobility and a strong desire to see you succeed.
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